How To Promotion On TikTok To Improve Sales And Brand Awareness

Illustration of promotion on TikTok (Freepik)

YOGYAKARTA - The presence of TikTok Shop has attracted many people to carry out buying and selling activities on the TikTok platform.

This feature is not only used by users as consumers.

But it also opens up opportunities to become a producer or seller. Moreover, there are many ways of promoting on TikTok that can be done by sellers.

Online shopping trends on TikTok have increased since recently. Many brand or business owners have created sales accounts in applications from China.

Seller from other marketplaces has begun to widen its stall on TikTok Shop. But not all sellers managed to sell their products in demand. Especially considering the competition is very tight.

Every seller needs to understand how to promote on TikTok Shop as a marketing strategy. Various promotional methods need to be done so that your products are more sold and superior to your business competitors.

There are two promotional methods that you can do on TikTok Shop, namely organic and paid or instantaneous methods. There are sellers who choose to promote organically. However, there are also those who prefer to use inorganic promotional techniques. Your promotional strategy will be better and maximal if you do both.

Paid promotions are promotional steps on TikTok that are fast or instant steps compared to promotions organically. Seller can do this promotion by utilizing the paid advertising feature provided by TikTok.

The TikTok app provides a paid advertising feature called TikTok Ads. This service can be used by sellers to effectively promote their business. TikTok Ads is the same as the Ads feature on other social media, such as Facebook Ads, IG Ads, Google Ads, and others.

Many sellers choose to use TikTok Ads because it offers complete features, so that promotional steps can be more effective. Through TikTok Ads, you can target a more specific audience based on age, gender, location, interest, and other unique variables. In addition, you can also take advantage of the features Custom Audiences and Lookalike Audiences to reach new audiences that have similar needs.

There are several types of TikTok that sellers can use to expand the reach of the audience, including:

You can also do organic promotions to increase the reach of audiences and brand awareness. Organic promotion is a marketing strategy that is carried out without using paid advertising, aka free of charge. Here are a number of organic promotions that sellers can do to increase sales on TikTok Shop.

In the world of social media, there is the term content is king'' or content is the main thing. The quality of the content will determine the audience's interest in your upload to your account.

Quality content is content that offers value, is packaged attractively, and is relevant to current trends. Content that has the potential to go viral quickly or FYP so that it can reach a wider audience. There are several types of content that you can produce, such as educational content, behind the scene, tutorial, and others.

Another way to do organic promotion is to take advantage of songs and filters that are currently viral on TikTok. You can apply filters and songs that are trending in your content. This method is considered very effective in increasing the number of shows, increasing engagement rates, and bringing in new followers.

Influencers have the power to influence audiences on social media. Seller can collaborate with influencers to promote its business products or brands. With so many followers from influencers, your products will be increasingly recognized by many people.

However, you cannot carelessly use influencer services. You need to choose an influencer who has a niche or character according to your product. For example, by looking at the interest of influencers and the identity of the majority of their followers. With this step, your promotion will be more effective and maximal.

TikTok Shop Affiliate is a program that connects creators with sellers to benefit both parties. The way this program works, namely the creator creates video content of a product and embeds the product purchase link. This program can be used by sellers to increase sales of its products.

Those are a number of promotional methods on TikTok Shop to increase sales. You as a seller need to do these two ways so that marketing is maximized and effective, both for paid and organic promotions.

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