Lion Air Group Cooperation, Pos Indonesia Makes It Easy To Deliver Farmers' Products To MSMEs

Illustration. (Photo: Doc. Antara)

JAKARTA - Pos Indonesia Group through its subsidiary Pos Logistik Indonesia is working with Lion Air Group to build a Direct Trading Ecosystem or direct trading.

This program will focus on sending and distributing products from farmers, breeders, fishermen, and Micro, Small and Medium Enterprises (MSMEs) to consumers directly.

The commitments of the three companies were realized through the signing of a cooperation agreement between Pos Indonesia Group, Pos Logistik Indonesia, and Lion Air Group in Jakarta on Wednesday, December 28.

President Director of Pos Indonesia Group, Faizal Rochmad Djoemadi, said this collaboration was carried out in order to accelerate the logistics distribution process of business actors in Indonesia and was one of the efforts to support national economic stability.

The Concept of the Direct Trading Ecosystem is a combination of a reliably delivery system owned by the Indonesian Logistics Post on land and the Lion Air Group which specializes in air routes, so that product distribution to consumers will be more effective and efficient. This can help create national economic stability," he said at a press conference, at PosBloc, Jakarta, Wednesday, December 28.

The Direct Trading ecosystem is a collaboration that combines several things from the Pos Indonesia Group delivery system with the Lion Air Group, including flight routes (port to port), airport operations, and land post networks (post to post).

Meanwhile, Lion Air Group President Director Daniel Putut Kuncoro Adi said Lion Air Group was very enthusiastic about the collaboration that made it easier for Indonesian business people.

"This collaboration with Pos Indonesia Group and Pos Logistics Indonesia utilizes the capabilities of each company in smoothing the flow of goods from the agricultural, marine, livestock, MSME sector so that it is expected to improve the welfare of the community as well as the competitiveness of products in regional and global markets," said Daniel.

Meanwhile, the President Director of Pos Logistics Indonesia, Ardian Cholid stated, the size of the domestic market will be very profitable for farmers, farmers, fishermen and MSMEs if connected through Direct Trading) in the delivery of their products to the door of consumer homes in an easy and cheap manner.

Pos Logistik Indonesia has a commitment with the Lion Air Group and Pos Indonesia Group by prioritizing benefits for the community. Through planning, storage arrangements, and delivery of goods as an effort to maintain the quality of products or goods produced by agriculture, marine, livestock and MSMEs in the hands of consumers.

"We will continue to make breakthroughs and improvements through superior business models in efforts to achieve a high level of performance in the logistics sector in order to meet market needs, economic value, and become part of the national and international logistics system," explained Ardian.

Programs that are integrated with digital courier services owned by Pos Indonesia Group, Pos Aja! are not only sending lifeless products, but can help business people market live fish that can be sent between islands.

As we know, Indonesia has an infinite variety of ornamental fish. With the Fish Hotel in this program, people don't have to worry about sending their (fish) products to consumers alive, because there is re-oxygenization during transit. So, we make sure it is safe and of course makes it easier for economic actors to market their products," concluded PT Pos Indonesia's Director of Trade and Logistics Business, Siti Choiriana.