Commitment To Increase Competitiveness For SMEs, Kemenperin Expanses Access To The Crafts And Fashion Industry Markets

The Director General of IKMA at the Ministry of Industry, Reni Yanita. (Photo: Doc. Ministry of Industry)

JAKARTA - The Ministry of Industry (Kemenperin) is committed to continuing to improve the competitiveness of the small and medium-sized industrial sector (IKM) in the craft and fashion sectors, one of which is by providing marketing facilities in shopping centers.

The Ministry of Industry through the Bali Creative Industry Center (BCIC) has facilitated the opening of Creative Products Stores at the Gandaria City Jakarta shopping center for three months, from October to December 2022.

"Through the opening of this store, creative and fashion industry players can increase market access to consumers in the capital city (Jakarta) and interact directly with consumers," said the Director General of IKMA at the Ministry of Industry, Reni Yanita, in Jakarta, Friday, December 2.

So, said Reni, consumers who have only been able to see products online, can see directly, even try their products. The facility is given to 16 BCIC tenant IKMs who are participants in the Creative Business Incubator (CBI) program in 2018-2019. CBI is one of the BCIC programs that aims to increase the capacity of creative young entrepreneurs in the fashion and craft sector so that they can advance to class. CBI is targeted for local brand owners who have run a minimum business of 1 (one) year with an age under 35 years.

Through the CBI, creative IKMs will be trained and guided so that their businesses can develop and advance to class.

"Outcome can be seen from how these business owners have succeeded in increasing their production capacity, even 50 percent have succeeded in adding workers, some have succeeded in rising from micro-scale business to small scale and tenants whose small scale has increased to medium scale," said Reni.

In order to continue to increase the capacity of business owners, the Directorate General of IKMA opens market access for tenants by facilitating the marketing of their creative products at the Creative Product Store called Mutual Space.

In the store, tenants also jointly manage shops, ranging from product delivery arrangements, display, shopkeepers, to buying and selling transactions.

"Meanwhile, the IKMA Directorate only facilitates the provision of land and display equipment. Through such a mechanism, it is hoped that they can be more independent in the future and jointly open their own collective stores," said Reni.

The 16 tenants facilitated came from DKI Jakarta, West Java, Central Java, Yogyakarta, and East Java. There are a number of products that are marketed, including children's clothes, jewelry, Muslim clothes, environmentally friendly clothes (shibori), batik, weaving, watches, and fashion accessories.

The 16 brands that appear on Mutual Space are Mehr Hijab, Aldebaran Wear, Wisticy.Outfit, Kama Store, Alive Jewelry, Jakahong, Baharessa Studio, Seratan Goods, Batik Sekar Tunjung, Eboni Watch, Bigissemo, Waiki, Bangka Baby, Little Two, Dara Manisku and Peapepo.

Through this Mutual Space Creative Product Store, Reni hopes that local products can continue to grow and be increasingly popular with the community. Not only that, with the Proudly Made in Indonesia National Movement, Reni also invites the public to prioritize buying small and medium-sized industrial products from the hands of Indonesian creative craftsmen and entrepreneurs.

By buying local products, said Reni, it is hoped that Indonesia will continue to grow even though it is overshadowed by predictions of the recession next year.

"As we know in the previous crisis, IKM can be a rescue pocket to avoid crisis. Let's shop for local products at the Mutual Space Creative Store located in Gandaria City, Jakarta, the upper ground floor until the end of this year," he said.