Ready To Go International! SR12 Successfully Create Products And Skincare Herbals

Photo: Special

JAKARTA - Starting from personal experiences that saw many skincare products that did not have distribution permits made Toni Firmansyah determined to make beauty products that were safe to use. Armed with experience as a pharmacist, Toni and his wife, Asrianty Salam made their own product brand under the name SR12.

Can be seen on the official Instagram account @sr12official_id, this local brand creates beauty products made 100 percent of natural ingredients, so that all products from @sr12official_id are guaranteed to be safe, this is evidenced by the vision of SR12 which carries the slogan Sustainable Cantik.

"Well, @sr12official_id actually carries one of its missions, yes, the beautiful Indonesian woman is sustainable who provides beauty from within and outside through our products (SR12)," said Toni in a written statement, Saturday, November 5.

Uniquely, the first product of @sr12official_id is a spray deodoran made using natural ingredients, Toni explained that this spray deodoran product was made in 2014 before the name SR12 appeared, from the herbal deodorant product, Toni saw business opportunities.

"At that time there was no herbal deodorant product, still using roll on," said Asriselaku owner @sr12official_id.

Asri also explained that this deodoran product is the business opportunity with the least side effects, especially this deodoran is made of herbal ingredients that make this deodoran unique.

Until now, this product has become one of the iconic products that is the flagship of @sr12official_id, as evidenced by its achievement, the herbal deodorant product from SR12 is the number 1 best-selling deodorant product in online stores.

After the presentation, @sr12official_id developed its business by starting to sell skincare products, body care and other products with the theme of herbs, so that SR12 products are guaranteed safety.

In addition to prioritizing safe herbal ingredients in the content of the product, SR12 also has other advantages, namely, loyalty to partners and employees of SR12.

This product promises prosperity for employees, not only that, all SR12 users are spoiled with fast response services from SR12. This is rarely found in other beauty product brands, even from other products.

Although there are many competitors in the field of beauty products, Toni believes that each product has its own segmentation, so Toni doesn't have to worry about losing his market in the midst of the proliferation of skincare products.

Even Toni also explained that the market from @sr12official_id is a fairly small' market, in the sense that they always buy whatever product is issued by SR12.

This made Toni, as the presdir of the SR12 product, excited to continue to develop his products. For now, @sr12official_id continues to improve the quality of the 150 products they market and continues to innovate to create new products that can be useful for partners and the entire Indonesian people.

As if you don't want to be left behind, SR12 is also always updating about the skincare trend, currently SR12 is preparing to launch a new product, namely Mugwort Mask. Until now, SR12 has 80 thousand partners and 500 distributors throughout Indonesia.

Not only that, SR12 also has distributors abroad, such as Malaysia, Singapore, Taiwan and Turkey. Later, SR12 will spread its wings to various other countries in Asia.