JAKARTA - The CEO of People's Shares, Kevin Hendrawan and the Brand Ambassador of People's Shares, Kaesang Pangarep wants to continue to encourage the general public to be interested in getting to know the world of stock. One of them, through the first art exhibition in Indonesia, which carries a financial theme.
This time, People's Shares collaborated with artists from Never Too Lavish (NTL) to hold an art performance titled RakyART Shares in South 78 Building, Gading Serpong. This exhibition will start opening today until October 23, 2022, from 10.00-22.00 WIB, free of charge.
Through RakyART Shares, said Kaesang, People's Shares want to provide information to the public that investing in shares is not as complicated as imagined. Information about shares is provided in a fun and unique way.
"And, so that people can see from another point of view that stock trading also has a fun side and can actually be seen as an opportunity not only to increase personal assets, but also to support the economic movement and growth of domestic companies," he said.
The choice of NTL as an artist who produces art installations is based on the suitability of Kevin and Kaesang with NTL creations, and because they see the common target market between users of the People's Stock application and connoisseurs of NTL art.
"Through this collaboration, it is hoped that more people will know about People's Shares and understand how cool NTL's works are," said Kaesang.
Similarly, Kevin said that so far many people think that investing in shares is only intended for certain groups of people, only rich and smart people. In fact, the understanding of the world of stock can be simplified.
"By holding art exhibitions that can be visited by various groups, we also want to show that anyone can make stock transactions easily, of course through the People's Stock application, which is very helpful in the educational process and stock transactions," Kevin said.
Through RakyART's Shares, Kevin wants many people to be more open to the world of stock and get to know the People's Stock application as a simple stock shopping platform, with a fun shopping experience for users.
Co-Founder & Lead Artist Never Too Lavish, Benhard Suryaningrat revealed that at the RakyART Share show, visitors can enjoy various works of art that contain a unique philosophy related to the world of stock and investor perspective, where every art installation offers the involvement of visitors to be able to carry out exciting activities.
"During about two months of preparation, NTL artists were involved in making art installations in RakyART Shares. It was a pleasure that we were finally able to translate something that was considered complicated (like the world of stock) into something that many people could enjoy," he said.
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