Overcoming National Customer Day, Food Station Launching New Products

Photo: Doc. Food Station Tjipinang Jaya

JAKARTA - On National Customer Day, Sunday, September 4, PT Food Station Tjipinang Jaya as DKI Jakarta Food BUMD launched a new FS Pulen Wangi Mall AEON Cakung product, East Jakarta.

The event took place at Aeon Cakung at 13.00 WIB to 15.00 WIB, which was enlivened by Chef Ardiansyah's cooking demonstration, which is an ex-cheat chef for the naraya boga, an image and member of the Indonesian professional chef community. In addition, it was also enlivened by sharing door prizes attracting visitors in early September 2022.

"The launch was carried out in conjunction with the celebration of the momentum of National Customer Day and at the same time introducing the FS Rice Pulen Wangi product to consumers, therefore the launch was enlivened by a cooking demonstration," said President Director of PT Food Station Tjipinang Jaya, Pamrihadi Wiraryo, Monday, September 5. According to Pamrihadi, to provide security guarantees to consumers, the FS Pulen Wangi Rice with attractive packaging already has halal certification and PSAT from the Ministry of Agriculture.

"All FS products must have Halal certification and PSAT from the Ministry of Agriculture," explained Pamrihadi.

Visitors are very enthusiastic about participating in the event, this is because the Food Station presents Chef Ardiansyah, who at the time of the cooking demonstration showed his skills in processing FS Pulen Wangi rice into two favorite menus, namely liwet sunda and spotting roll rice.

"In addition to the cooking demonstration, we provide recipes for making liwet sunda and chafe roll rice to consumers who come to the booth," said Pamrihadi.

Furthermore, Pamrihadi explained, the Food Station gave promos for FS rice prices from the normal price of Rp. 64,000 to Rp. 56,500.m and also gave door prize quiz to visitors in the form of Aeon shopping vouchers and lucky wheel games to visitors with attractive prizes in the form of Food Station products.

No doubt, customers became enthusiastic about visiting the Food Station booth to see firsthand the cooking demonstrations conducted by Chef Ardiansyah and various attractive promos presented by the Food Station.

"The 3 hour tour was ultimately very effective in making visitors interested and then buying a new product of FS Rice Pulen Wangi," he said.