CIMB Niaga Finance Accelerates Customer Acquisition Through This Campaign

Photo: Didi Kurniawan/VOI

JAKARTA - Along with digital transformation, PT CIMB Niaga Auto Finance (CIMB Niaga Finance/CNAF) launched a marketing campaign titled #Demikamu in Jakarta, Wednesday 24 August.

Present on the occasion, the President Director of CIMB Niaga Finance, Ristiawan Suherman, who was accompanied by the Director of Finance & Strategy of CIMB Niaga Finance, Imron Rosyadi.

Ristiawan explained, the #Demikamu campaign is CNAF's commitment to meeting the various needs of customers. The theme #Demikamu was chosen to convey to customers that CIMB Niaga Finance is a customer-centric financing company.

To support the #Demikamu campaign, CIMB Niaga Finance has prepared various digital innovations to simplify and accelerate the end-to-end customer acquisition process.

Digital transformation allows prospective customers to apply for financing at CNAF in less than an hour. This fast process is possible because CIMB Niaga Finance utilizes Straight Through Processing (STP) technology. In addition, customers get convenience by only providing an ID card and NPWP.

"#For your sake, we do extra miles to give the best," said Ristiawan.

Through #Demikamu, customers are pampered with the convenience of applying for financing that is fast and easy, and can be done anytime and anywhere. With a variety of facilities, CIMB Niaga Finance's financing services do not require a physical presence to support customers in implementing health protocols.

#Demikamu is a realization of all CNAF's efforts to better know and understand customer needs. Both from the ease, to the speed of the financing process.

First Semester Performance 2022

At the same time, CNAF reported the amount of new financing (Booking) of Rp4.47 trillion in the first semester of 2022, an increase of 103 percent year-on-year (YoY), compared to the same period in 2021 of Rp2.20 trillion.

In line with the increase in new financing, the company managed to record a profit before tax or PBT (profit before tax) of Rp246 billion, an increase of 90 percent YoY compared to the first semester of 2021 of Rp129 billion.

In addition, the Company consistently maintains the ratio of non-performing loans or NPF (non-performing financing) below the industry average of 0.92 percent, lower than the same period in 2021.

In addition, financial ratios are also well maintained. As of June 30, 2022, the company's return on assets (ROA) and return on equity (ROE) were respectively 8.25 percent and 24.87 percent.

"The year 2022 is the year in which the automotive business has started to return to the way it was before the pandemic. This can be seen from the normal activities of the community. This is in line with the various stimuli that have been issued by the government in accelerating the economy," concluded Ristiawan.