Unilever Indonesia, Producers Of Lifebouy, Pepsodent, Walls Ice Cream, And Rexona Raise Sales Of IDR 21.4 Trillion And Profit Of IDR 3.4 Trillion In Semester I 2022

Unilever Indonesia Building. (Photo: Doc. Unilever Indonesia)

JAKARTA - The consumer goods manufacturing, marketing and distribution company, PT Unilever Indonesia Tbk (UNVR) posted a brilliant performance throughout the first semester of 2022. The company's profit grew 12.6 percent year-on-year (yoy) to IDR 3.4 trillion in the first six months this year.

The company's increased performance was supported by an increase in domestic and export sales. During the first half of 2022, Unilever Indonesia's net sales reached IDR 21.4 trillion with domestic sales increasing 6.8 percent and continuing to increase compared to the first quarter of 2022.

President Director of Unilever Indonesia Ira Noviarti said the company recorded a positive performance despite facing the challenges of rising commodity prices. This positive performance was also driven by solid fundamentals through strengthening the foundation in distributive trade through e-commerce channels and in key categories and brands supported by strong investments.

"In line with the recovery of the Indonesian economy and the mobility of the people, we also see consumer loyalty getting stronger for our flagship brands," said Ira, in a written statement, quoted Wednesday, July 26.

Ira further explained that increasing consumer loyalty to several brands is in line with one of UNVR's five priority strategies, namely strengthening and unlocking the full potential of big brands and key products through innovation and marketing programs to drive growth.

In the first semester of 2022, Unilever's Foods and Refreshment (F&R) division recorded a growth of 7.5 percent with key brands such as Royco, Bango, Sariwangi and Buavita continuing to be the main drivers of growth. In the midst of competition and many alternative competitor products, Ira said these brands managed to record regular repeat purchases from consumers.

Meanwhile, the Personal Care (PC) division managed to record sales growth of 10.7 percent, driven by strong performance in the oral care and deodorant categories. In the Deodorant category, the performance of key brands such as Rexona increased in line with the Company's focus on providing education about the importance of using deodorant and increasing people's mobility.

In the oral care category, growth increased across all sales channels, driven by the consistent Pepsodent brand. Positive growth was also shown by the fabric cleaners category from the Home Care (HC) division, as well as the Unilever Foods Solution (UFS) division which continued to grow by 16.5 percent.

Throughout the first semester of 2022, Unilever was noted to have launched several innovations and new products to welcome the momentum of the return of people's purchasing power and mobility, including Dove Micellar Shampoo Hair Boost Nourishment with Calcium Complex and Deep Cleanse Nourishment with Himalayan Salt and Sariwangi Black Tea Ginger and Turmeric with Vitamin C

"Going forward, the company will continue to focus on executing five main strategies to win the competition in the midst of so many challenges," said Ira.

In addition to strengthening major brands and key products, Unilever's strategy includes portfolio expansion to premium and value segments, strengthening leadership in general trade and modern trade and e-commerce channels, implementing E-Everything in all lines, including leading digital & data driven capabilities, and promote sustainable business development.