CSAP Mitra10 Outlets In Batam

Photo: Doc. Catur Sentosa Adiprana

JAKARTA - Batam City, which is located in the Riau Islands Province, is one of the very strategic islands in Indonesia and is directly opposite to Singapore, as an international trade hub in Southeast Asia. Based on the population census in 2020, Batam population was recorded at 1.2 million people. This figure is more than half of the total population in the Riau Islands Province. The population growth rate in the 2010-2020 period was recorded at 2.32 percent. It is not excessive when referring to these data, the property sector in Batam City continues to grow. Andy Totong, Mitra10 President Director, said that since the establishment of the Mitra10 building materials supermarket and Mitra10 home improvement in Batam City in 2005, the interest of visitors and sales figures has continued to increase every year. The presence of a large national developer in Batam City further strengthens consumer demand for a variety of quality choices of building materials and home improvements. He added, in order to serve customers better and more comfortable, including the addition of items of goods and providing a wider shopping and parking area, today we re-resmited Mitra10 Batam, where after remodeting, occupying wider land, so that customers can shop comfortably and safely at the most complete and largest building materials expenditure destination in Batam City. Mitra10 Batam previously occupied an area of 8,990m2, now after remodelling occupied an area of 16,717m2. The addition of land almost doubled has made the selling area (selling area) grow from 2,192m2 to 3,801m2. The area of the building is now 8,434m2 with the Gudang area covering 3,347m2. Previously, Mitra10 Batam had a building area of 2,160m2 with a Gudang area of 72m2. The largest modern retail network of building materials and home improvements in Indonesia offers 25,000 items of goods (SKU) which are divided into 13 categories. The categories consist of Cats and their variants, proceleins/crowns for floors, walls, bathrooms and kitchens, doors and windows, pipes/plumbing, building materials, electricity, home appliances (hardware), tools, hobbies, household appliances to household appliances. The SKU is supplied by +600 producers, 80 percent of which are producers of local/domestic goods. So that Mitra10's existence has a positive impact on the growth of local Indonesian business people to grow sustainably. Mitra10, which is owned by PT Catur Sentosa Adiprana Tbk (CSAP), now owns 44 stores in 25 cities in Indonesia. In fact, the company has determined the first milestone, which is to have 50 Mitra10 building superstores at the end of 2023 and to the second milestone, namely 100 Mitra10 superstores in 2030. Erick Koswara, GM Marketing Communications Mitra10 emphasized, remodeling Mitra10 Batam is PT Catur Mitra Sejati Sentosa's ongoing commitment as a CSAP subsidiary and Mitra10 manager to improve customer service and become a community partner in renovating or building houses. Retail Segment Performance Contribution PT Catur Sentosa Adiprana Tbk (CSAP) is the owner of the distribution network of building materials, chemicals and FMCG as well as the Modern Retail Building Materials & home improvementMitra10 and home phunishing Atria. This year the Company has allocated 80 percent of the total capital expenditure (capex) of IDR 600 billion for the development of the modern retail sector (Mitra10 & Atria) and 20 percent for the distribution segment. CSAP believes that implementing aggressive expansion strategies in the retail segment will have a positive impact on performance on consolidation, especially improvements in the margin sector and growth percentage. In 1Q2022, CSAP's consolidated revenue grew 12 percent from Rp3.51 trillion in the first quarter of 2021 to Rp3.93 trillion in the first three months of 2022. Retail segment grew by 16 percent. This segment is a growth bike for the company because it is able to grow consistently in double digits and has a larger margin than the distribution segment. Idrus H. Widjajakusuma, Corporate Secretary of CSAP said the contribution of the retail segment continued to increase, even in the first three months of 2022 it was recorded at 37 percent of consolidated revenue, while the distribution segment contributed 63 percent. The contribution of the modern retail segment gradually continues to increase from the range of 20 percent in 2009 until now 2022 has reached 37 percent. He added that the increase in the contribution of the retail sector to the distribution sector will provide improvements to the net profit margin on a consolidated basis and higher growth rate. This is because of the huge potential for modern retail of building materials and home improvement in Indonesia. Solid revenue performance makes the Pprseroan bottom line also record positive achievements. Net profit attributable to controlling shareholders grew 25 percent to Rp79 billion compared to the same position in 2021, which was Rp63 billion. This increase is equivalent to net margin growth from 1.81 pltdrn to 2.02 percent in 2022. Mitra10's long journey starting from the first store in Kalimalang in 1997, now has 44 stores spread across 25 cities in Indonesia. With a target of 100 Mitra10 in 2030, it will further strengthen Mitra10's position as the largest modern retail network of building materials and home improvements in Indonesia.