JAKARTA - PT Unilever Indonesia Tbk (UNVR) posted net sales of IDR 10.8 trillion in the first quarter of 2022. That figure grew 5.8 percent year on year (yoy) or 13.9 percent quarter on quarter (qoq).
UNVR also managed to record a net profit growth of 19 percent yoy with a profit of IDR 2 trillion. President Director of Unilever Indonesia (UNVR) Ira Noviarti said, the growth in the first quarter of 2022 was driven by efforts to build strong fundamentals for growth and long-term wins that the company has focused on and carried out consistently since mid-2021.
This is also supported by the recovery of the Indonesian economy and the return of people's mobility which has boosted consumer purchasing power.
"This is a strong start to 2022 which we hope will continue to improve for Unilever Indonesia. It is important for a company of our size to have solid fundamentals so that this return to growth continues," said Ira in a written statement, quoted Friday 29 April.
Ira explained that the Unilever Indonesia team emphasized the importance of strengthening business fundamentals that focused on three pillars, namely strengthening the foundation in Distributive Trade, building strength in the Modern Trade channel and future channel (e-Commerce), and increasing investment and strength in categories and brands. key. The strengthening of these fundamentals is the key to UNVR's growth.
In this quarter, continued Ira, UNVR's Distributive Trade recorded double-digit growth, while e-commerce channels doubled their performance by growing by 100 percent. The four divisions that have succeeded in driving the Company's growth are the Food, Beverage, Personal Care, and Unilever Foods Solution (UFS) divisions. The Royco, Bango and Buavita brands are the main pillars for the growth of the Food and Beverage division.
Likewise, the Personal Care division managed to record sales growth driven by strong performance from the Oral Care and Deodorant categories. Proud results were also shown by Unilever Foods Solution (UFS) which grew by 25 percent. This performance managed to bring UFS in a better position compared to before the pandemic.
Furthermore, Ira said, during the first quarter of 2022, UNVR launched several innovations that were in line with Unilever Indonesia's priority strategy in terms of portfolio expansion to the premium and value segments as well as strengthening the core.
Not only that, since the middle of last year, UNVR has focused on implementing five main strategies to win the competition in the midst of so many challenges. By strengthening and unlocking the full potential of major brands and key products through innovation and leading marketing programs to drive market growth.
In addition, he continued, expanding and enriching the portfolio to the premium and value segments. Strengthening leadership in the main channel (GT and Modern Trade) and future channel (e-Commerce). Implementing E-Everything on all fronts, including leading the way in Digital & Data Driven capabilities. Stay at the forefront of realizing a sustainable business.
Ira emphasized the importance of consistency in implementing this strategy to deal with changing external situations. Unilever Indonesia sees the results of the first quarter of 2022 showing that the five main strategies are right on target.
"So I believe and am optimistic that we are on the right track to achieve consistent, competitive, profitable and responsible business growth. Hopefully mobility will continue to increase, the country's economy will improve, and we can continue to grow together with the Indonesian people," concluded Ira.
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