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JAKARTA - On Consumer Day April 20, 2022, Arena Publishing held an activity entitled "Recipes for Entrepreneurs and Leaders Finding Solutions in Times of Crisis".

According to Ira Pohan, as the Founder of Arena Publishing and the initiator of the Knock Out Book, he and his team deliberately chose to take place on that date to mark the spirit of 15 writers from various backgrounds.

"To be able to spread the spirit of providing the best education for consumers," said Ira in a statement, Friday, April 22.

The writers consisted of Coach Dr Fahmi (Founder of Grounded Business Coaching & Business Coach), Ira Pohan (Founder of Transformation House Arena, KPI Consultant & Author), Wida Prasojo (Learning Center Head OTO Group), Fauzan Fadel (Sociopreneur & Millennial Innovator). ), Danang Sudibyo (Founder of PT Ajishaka Andrawina), Sakhrul Mubarak (Director of Operations of PT Satria Wirabima Jaya).

There are also Dr Metz (Owner of drmetz Restorative Clinic), Prasya P Ramadhani (Founder of Biz Consultare Indonesia), Noviyanti (Entrepreneur and Prime Prevention Practitioner), Delfa Chaniago (Owner and CEO of PT Bumi Wirastaraya), Marviarum (Financial Planner), Febry Syahputra ( Entrepreneur/PT Lapan Enam Jaya & Head of Jakarta Business School Entrepreneurship Study Program), Donna Marita (Advocate/Lawyer and Founder of PT Donsurya Masputra Utama), Shaqina Nuruly (Auditorpreneur, Lecture and Author), Wiwik Wulandari (Founder of Independent Creative House).

In this case, the consumers are fans of the Knock Out 2 book, which consists of MSME Business Owners who want to rise from adversity to be able to Scale Up, individuals who are building works and leaders who are experiencing growth fluctuations so that they can continue to inspire.

Departing from the spirit of the book Knock out 1 in 2020, it has managed to print 2,000 copies and sold 1,500 copies in 1.5 months. The second book of Knock Out 2, the second sequel, is presented even more sharply for the growing needs of readers, which consists of Growth Mindset, Financial, Leadership, Networking, Spiritual and Sales.

"Inspired by the Chicken Soup Book, the solution is presented in the form of an inspirational story and a solution so that it is easy for readers to digest," added Ira.

In this book, the story is a true story of every writer in going through a crisis which consists of how to build a business during a Pandemic, how to keep running to build a business when many times there is no support.

Including how to manage finances to survive in every condition, how to get scholarships abroad, how to strengthen the team when a crisis occurs and much more. The full details can be read directly in Knock Out 2, which is scheduled to hold its Grand Launching again in June 2022.


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