Welcoming The 51st Anniversary, Askrindo Holds Inspirational Talkshow 'Business Becomes Hits, Turnover Gets Bigger'

Photo: Doc. Askrindo

JAKARTA - In order to celebrate the 51st anniversary, PT Asuransi Kredit Indonesia or Askrindo held an inspirational talk show with the theme "Business Becomes Hits, Turnover Gets Bigger". Askrindo continues to support the need for encouragement for MSMEs in line with the company's vision and mission.

This online activity was opened by the President Director of Askrindo, Priyastomo as a keynote speech and attended by three speakers, namely the CEO of Makka Group & Founder of the Tuku Coffee Shop, Andanu Prasetyo, CEO/Founder of KAYA.id, Nita Kartikasari and Brand Activist & Founder of Brand Adventure Indonesia. , Arto Soebiantoro.

Askrindo President Director, Priyastomo said, Askrindo continues to support MSMEs in Indonesia in accordance with the company's goals.

"Askrindo's role in the MSME economy is also quite large, namely as a credit guarantee institution for government programs, namely the People's Business Credit (KUR) and during the pandemic, namely in 2020, Askrindo was appointed by the government to guarantee Working Capital Credit in the context of National Economic Recovery." said Priyastomo.

To build the economic stretch of MSMEs, the need for a brand or brand is needed by MSMEs to be able to market well and communicate it to the public. Arto Soebiantoro, Founder of Brand Adventure Indonesia said that the importance of a brand is for the identity of the product itself.

"Brands are also an effort to elevate our local MSMEs, by having an attractive brand, I am sure our local MSMEs will not lose competitiveness with products out there. We have many MSMEs, whose products are exported a lot," said Arto.

Likewise, Nita Kartika Sari, CEO of Kaya.ID also added that creative ideas can come from anywhere, and if you want to try, there is a way.

"Here, Kaya.ID has helped MSMEs a lot in realizing creative ideas into real, one-of-a-kind products, so that consumers can become 'investors' for the MSMEs themselves," he explained.

Meanwhile, Andanu Prasetyo, said that everyone was able to build their own business.

"By seeing the opportunity correctly, by testing it many times, we all have the opportunity to build a business. Like the coffee business that I built, it doesn't necessarily happen on top, but it must match the target market that I'm aiming for so that it can be accepted by the community," concluded Andanu. .