SellerUp Academy Collaborates With Perumkmindo To Encourage MSMEs To Enter The Global Market

Photo: Special

JAKARTA - The pandemic has hit all sectors, including small entrepreneurs or MSMEs. In fact, many of the MSME actors had to go out of business because they could not survive the difficult conditions.

However, the existence of technology is able to provide answers to the difficulties that are often encountered by small business actors. Not only domestically, now SMEs can market their products abroad.

To encourage MSMEs to enter the global market, SellerUp Academy collaborates with the Indonesian MSME Association (Perumkmindo). The hope is that MSME players will get information about markets abroad, open accounts in global marketplaces, and send goods to their destination markets.

"Perumkmindo has 1 million MSMEs, we will use that data to find out which MSME products have the potential to penetrate the export market," said SellerUp Academy CEO Christina Yaori after signing the SellerUp Accademy collaboration with Perumkmindo in Jakarta, Wednesday, February 2.

He also said that his party did not limit MSMEs under Perumkmindo from entering the global market.

"But we start from 1000 MSMEs," he said.

In addition, Christina also gives advice for MSMEs to be able to provide good quality, attractive packaging to continuity in production and products.

For this collaboration, SellerUp Academy will provide assistance to MSMEs to be able to expand their market to overseas marketplaces, one of which is Amazon. Not only that, SellerUP Academy will also facilitate the marketing of MSME products to international marketplaces, international standardization for MSMEs, export MSME training, export information systems, international scale exhibitions, and other export improvement cooperation.

The facts show that MSMEs are still difficult to penetrate the export market due to various obstacles, including marketing, logistics, knowledge about exports abroad, and so on. Quoting from the website of the Ministry of Cooperatives and SMEs, 86 percent of exporters are big businesses. The contribution of MSMEs to exports is still relatively low, at 14.37%, still lagging behind APEC countries which can even reach 35 percent.

Chairman of Perumkmindo Arifin Ibrahim conveyed that through this collaboration, it is hoped that this collaboration will be able to solve various problems faced by MSMEs related to marketing access abroad, capacity building and product quality, standardization and certification, licensing, intellectual property protection, as well as network and technology strengthening.