JAKARTA - There is no doubt in anyone's mind that five-time Ballon d'Or winner Cristiano Ronaldo has an extraordinary personality. The CR7 phenomenon is a sensation throughout the world.
At the age of 37, the Portuguese star continues to be the media's attention, attracts millions of fans, stars the front page and produces advertising campaigns ranging from fashion, medical aesthetic clinics, gamenasiums, perfumes... to cryptocurrencies.
Cristiano Ronaldo is a global icon that captivates the masses with his style.
His image goes beyond the football field and his name has become a real brand that generates huge amounts of money every year.
According to marketing specialist Jean-Philippe Danglade: "Ronaldo is a huge driver in the financial market.
"Cristiano Ronaldo is a real product, service, and digital company," added Danglade.
He also has a museum with his statue on it. Very rare.
"Madeira Airport is named after him, in terms of collective perception, it's very impressive."
Portuguese players earn around 200 million euros a year, between salary, image rights, sponsorship, and various businesses.
For years, Ronaldo has established himself both as a footballer and as a brand.
His extraordinary attitude and confidence are the characteristics of a striker from Funchal who has helped him to be hated and loved in the same size.
Many people may call him arrogant, but no doubt, his character is what makes him unique.
Among Ronaldo's many investments is:
Besides being an image of many other sponsors such as Nike, Herbalife and PokerStars.
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