TikTok Clarifies Hoax, Government Needs To Know

Illustration. (Photo: Unsplash)

JAKARTA - Since TikTok was first released in Indonesia in September 2017, this social media platform has been loved by various groups, be it teenagers, adults, and even parents.

TikTok is one of the social media platforms that is experiencing very fast growth, as it offers features that allow each user to create short videos with music, filters and several other animations.

Apart from being considered an entertainment platform, TikTok is also used by many people for educational purposes, especially in the field of language and art. The data states that Tiktok has a much higher level of engagement than Instagram, Snapchat, or Facebook. In January 2020, about 34 percent of users actively posted an average of one TikTok per day.

In Indonesia, it turns out that there is currently massive misinformation and disinformation around TikTok, so the company feels the need to create a special page to clarify and straighten out various inaccurate understandings.

Mengutip dari laman https://newsroom.tiktok.com/in-id/, berikut fakta-fakta dan mitos seputar TikTok yang harus diketahui.Mitos: Project S ada di IndonesiaFakta: Project S tidak pernah ada di Indonesia dan kami tidak punya rencana untuk memiliki Project S di Indonesia. Kami tidak memiliki bisnis lintas-batas dan 100 persen penjual di TikTok Shop memiliki entitas bisnis lokal yang terdaftar dengan nomor induk berusaha (NIB) atau adalah pengusaha mikro lokal dengan verifikasi KTP/paspor.Mitos: AS, India, dan Inggris melarang TikTok menjalankan platform media sosial dan e-commerce di dalam satu platformFakta: TikTok Shop diluncurkan di Amerika Serikat pada tanggal 12 September 2023 dan dioperasikan di dalam satu platform dengan TikTok. Di India, TikTok sudah tidak beroperasi di negara tersebut sejak 2020 dan TikTok Shop tidak pernah diluncurkan di India. Di Inggris, TikTok Shop dan TikTok dijalankan di dalam satu platform.Mitos: Di Cina, TikTok memisahkan platform media sosial dan e-commerceFakta: TikTok tidak beroperasi di Cina.Mitos: TikTok Shop memiliki sistem logistik dan pembayaran di Indonesia, sehingga melakukan praktik monopoli bisnisFakta: Saat ini, TikTok tidak memiliki sistem pembayaran dan logistiknya di Indonesia. Untuk logistik, kami bermitra dengan layanan penyedia jasa logistik seperti J&T, NinjaVan, JNE, dan SiCepat untuk mendukung operasional kami. Untuk sistem pembayaran, kami menerima segala jenis metode pembayaran, termasuk kartu debit/kredit, dompet digital, transfer bank, dan metode pembayaran tunai.Mitos: TikTok tidak memiliki izin operasional e-commerce di IndonesiaFakta: Kami telah memperoleh Surat Izin Usaha Perwakilan Perusahaan Perdagangan Asing Bidang Perdagangan Melalui Sistem Elektronik (SIUP3A Bidang PMSE) dari Kementerian Perdagangan, sebagaimana dimandatkan dalam peraturan perundang-undangan.

Myth: TikTok algorithms can side with products from certain countries Fact: TikTok doesn't collect or store product origin data, so we don't have the ability to have partiality or impose restrictions on products originating from specific locations or countries.Mitos: TikTok does predatory pricing practices that harm local MSME Facta: As a platform, TikTok can't specify product prices. Sellers can sell their products at the price level they specify according to their respective business strategies. The same products that can be found on TikTok Shop and other e-commerce platforms have similar price rates. Mytos: TikTok produces its own products, and then promotes them in Indonesia Facta: TikTok doesn't produce its own products on its platform. We don't intend to be retailers or wholesalers who will compete with sellers in Indonesia. Even so, with various accusations, TikTok's popularity persists and even continues to increase in many countries around the world. From its huge number of active users to its influence on popular culture, TikTok continues to be one of the most popular social media applications in the world.