SOLO - Mayor of Surakarta, Central Java, Gibran Rakabuming Raka released hundreds of micro, small and medium enterprises (MSMEs) to France as part of exploring the market to the country in the European region.
"The point is that we send various kinds of MSME products from Solo Raya, in the future we will continue to increase the volume," said Gibran on the sidelines of releasing MSME products at Surakarta City Hall, reported by ANTARA, Friday, July 7.
In exploring the market, his party is assisted by aggregators. Thus, it is hoped that product quality can increase and the number of export destination countries can increase.
"Adding countries, adding places, adding products. We initiated small ones first," he said.
In this regard, the Head of Bank Indonesia (BI) of the Surakarta Representative Office, Nugroho Joko Prastowo, said that several leading MSME products in Solo Raya were exploring the French market.
"To reach this stage is actually not easy and this is a sustainable program, so last year Mas Wali (Surakarta Mayor) went to Paris for Java in Paris, there is Solo in Paris," he said.
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Therefore, he hopes that the location will be a hub so that Solo Raya MSMEs will increase. He said that in this shipment there were 830 product items from 28 MSMEs, one of which was home decoration products.
In the future, his party is trying to open export markets in other countries, apart from France.
On the same occasion, French aggregator Mathieu Mergans said the plan for the container carrying MSME products from Solo Raya would arrive in France on August 18, 2023.
"Initially we curated 120 MSME players, still according to taste. Reading the market there, so it depends on the country's target as well," he said.
Related to this, he hopes that the government and related parties will continue to provide guidance to MSME actors.
"Hopefully the inmates will still exist, follow up. If you want to go up to class, you will repair the product and repair marketing," he said.
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