Overcoming Marketing Issues, Ganjar Mentoring 1,000 MSME Actors In Nganjuk

Ganjar Pranowo (Photo via Central Java Provincial Government)

The Governor of Central Java (Central Java) Ganjar Pranowo gave mentoring to 1,000 MSME players at the Sosro Koesomo KRT Hall, Nganjuk, East Java (East Java).

In the Nganjuk 'Aniversary 1st MSME' event, Ganjar conveyed the material on how to develop MSMEs and overcome problems that are often experienced. One of them is digital marketing.

"Earlier, we shared the experience of existing MSMEs, how do they sell, how to enter the digital world," said Ganjar at the location, Friday, June 23.

Ganjar explained, actually MSME actors can independently use social media to market their merchandise. With creative content, said Ganjar, MSMEs can grow rapidly.

"Every product from ladies and gentlemen married to the digital world can penetrate abroad," said Ganjar.

However, Ganjar said there are still many generations, especially fathers and mothers who do not yet understand the digital world as a whole. Therefore, said Ganjar, the government is here to provide assistance.

"So it's our job to accompany these MSMEs and meet young people who are very creative and understand the digital world and those who sell are promoted by this great generation. From there we can get better benefits," said Ganjar.

In Central Java alone, Ganjar continues to develop MSMEs through various programs involving young people. These include BLAnkon Jateng, Lapak Ganjar, Hetero Space, marketplace cooperation, to Virtual Expo (UVO) MSMEs.

With these various programs, Central Java has fostered 183,181 MSMEs that managed to absorb 1,337,156 workers. This has an impact on Central Java's economic growth of 5.04 percent year on year (YOY) in the first quarter of 2023.

"This is spread and there is a lot of absorption of the workforce. We are happy to make, accompanied by the government, the results are good, curated, we buy (to become off taker)," said Ganjar.

Ganjar hopes that MSMEs in Nganjuk will be more advanced and their products will exist at the national level, even in the world. Ganjar also hopes that the materials provided can be applied so that their knowledge can be useful for them.

"I'm happy that I was given the opportunity to share the story," concluded Ganjar.

In addition to digital marketing, Ganjar also talked about banking access, PIRT licensing or Domestic Industry Production Certificate (SPP-IRT), to halal certificates. According to Ganjar, all governments, both central and regional, must provide convenience to MSMEs.