Lapak Ganjar Membuat Camilan Marshmellow Yang Viral Di Yogya Makin Hits

Photo via Central Java Provincial Government

JAKARTA - Marsh's name is getting more and more famous or hits after Central Java Governor Ganjar Pranowo promoted via his stall.

Marshmellow initially dimmed and unknown. Then Ganjar Pranowo uploaded it on social media such as Instagram and TikTok.

Thanks to being included in Ganjar's stall, now Marsmellow is back known and many like him. Marshmellow, is the same hawker name as the foreign DJ musician who is also a hit among young people.

The Ganjar Lapak program provides an opportunity for MSME players to promote their products through Ganjar Pranowo's Instagram Story. The selected story will be re-shared by the @ganjar_pranowo account.

Now the snack owner Marsmellow, Yossie Redha Aldise, can finally reap his hard work.

Initially, he had stagnant sales, but he kept working hard in various ways, one of which was following the Ganjar Lapak. This snack had gone viral on TikTok social media to hits.

The young entrepreneur from Jalan Parangtritis km 7, Cabeyan, Panggungharjo Village, Sewon District, Bantul Regency, DIY, said that the business, named Marshmellow Jogja, produces sweet snacks from marshmellow made from beef powder, cornhead, sugar and others.

At first I joined Lapak Ganjar, I followed Mr. Ganjar's account. Thank God it was reposted. The impact is quite good. The increase in followers. Friends from social media also know a lot about my business. Thank God it had a significant impact on sales," said Yossie, quoted from the official website of the Central Java Provincial Government, Sunday, January 8.

He used to peddle his snacks in Yogyakarta Kidul Square (Alkid) every afternoon until the evening when it didn't rain.

He is also often visited by buyers, most of whom are tourists. They can buy snacks from France, Europe and then eat them well.

Most of the tourists who come to Jogja buyers. They are from outside the city, maybe they see social media or come to Alkid. Friends contacted me or came to Alkid. Alkid is where I sell everyday. Every afternoon at 5 pm until 10 pm. Unless it doesn't rain. If it doesn't rain, Alkid is crowded with visitors. Especially tourists from out of town," he explained.

Not a few of the buyers claimed to know the snacks for their products from Lapak Ganjar or social media which were reposted by @ganjar_pranowo.

This young man also compared that long before joining Lapak Ganjar, his sales were stagnant. However, after participating in the Ganjar stall and circulating virally in cyberspace, it affected sales.

"Alhamdulillah, after that sales increased. So first, turnover increases, profit increases. Also, you can increase production, Alhamdulillah, you can add production tools, marketing promotions, the amount of production as well," he explained.

Before participating in the Ganjar Lapak, Yossie could earn an average of Rp. 200 thousand per sale. But now that he has joined Lapak Ganjar, he is able to earn up to Rp. 350 thousand per sale.

The result is that you can meet your daily needs, help your parents, you can give them a sister and pay for my sister's school. Alhamdulillah, from joining Lapak Ganjar," he said.

The Ganjar Lapak program, which is a program from the Governor of Central Java, Ganjar Pranowo, to participate in promoting MSMEs, according to him, is very helpful for Jogja MSMEs, can also encourage, and promote MSMEs who have a very positive impact.