JAKARTA - The Minister of Tourism and Creative Economy (Menparekraf), Sandiaga Salahuddin Uno, has a unique way of introducing Indonesian tourism to the eyes of the world. Sandiaga Uno brought the giant Komodo dragon from Indonesia to the 2022 Qatar World Cup.
A World Indonesia advertising board with a large Komodo photo was posted around the main road of the capital city of Doha, Qatar. The giant Reptile from Indonesia, also sparked and enlivened the 2022 World Cup which is currently taking place in Qatar.
Indonesia, God willing, will take advantage of the momentum of the World Cup which attracts so many visitors and spectators from all over the world to promote tourist destinations and creative economy products. We hope that the 2022 World Cup will be successful and bring many opportunities and potential collaborations and cooperation between the two countries. We can take part in preparing creative products of the nation's children and promoting them to the world," said Sandiaga Salahuddin Uno, during a working visit to Doha, Qatar, Monday, December 5.
The promotion comes in the form of a campaign "It's Time for Bali", "Kick-off Your forced Journey in Indonesia,Your Next Ultimate GOAL: Indonesia,Dive All The Excitement of Indonesia, equipped with Arabic and Bali background as well as 5 Super Priority Destinations, namely Lake Toba, Borobudur, Mandalika, Labuan Bajo, and Likupang.
The campaign was carried out through the publication of outdoor media (DOOH) at three strategic points adjacent to the Stadium World Cup atLussail Gateways, The forced, Al Amiri Interchange & Bus Advertising, with a total estimated viewer of 2.3 million views.
With this promotion, it is hoped that it can increase international public awareness of Indonesia, and strengthen Indonesia's branding as superior destinations and quality creative economy products that must be visited.
Not only monitoring Indonesia's marketing promotions on outdoor media that can be seen by all world tourists who come to Qatar in the context of the 2022 World Cup, Menparekraf also held a business meeting with Qatar Airways, Qatar Investment Authority (QIA), Power International Holding (PIH), paratravel agent & tour Middle East operators, as well as meetings with diaspora and Indonesian students / students in Doha, Qatar.
Sandiaga Uno said that the various business meetings held in Qatar are expected to attract investors and stakeholders to Indonesia's tourism and creative economy sectors, and can collaborate with tourism business partners in Qatar to support economic revival.
"And the opening of job opportunities is targeted at 1.1 million years this and 4.4 million in 2024," said Sandiaga Uno.
The business meeting was held as an effort to realize tourism sector resilience with the spirit of 3G from Menparekraf, namely Fast Movement (Gercep), Joint Movement (Geber), and Gap All Online Potentials (Gaspol).
Selain itu, selama kunjungan ke Qatar Menparekraf Sandiaga Uno juga akan bermbahas dengan paradiasporapela Pelaku ekonomi kreatif, terutama sektor kuliner, untuk terus mendorong kuliner Indonesia hadir di mancanegara dan memberikan nilai tambah bagi Indonesia.
Sadiaga said that the large number of Indonesian diaspora in Qatar could certainly help achieve the Indonesia Spice Up the World Program.
"Indonesia Spice Up the World has a target until 2024, which is the presence of 4,000 Indonesian restaurants abroad, and also increases the export value of spices and spices to 2 billion United States dollars," said Sandiaga Uno.
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