JAKARTA - His participation in the Ganjar program, made a macrame rope knot craft product called Macrame Talijiwa Indonesia, from Pejagatan Village, RT 01 RW 01, Kutowinangun District, Kebumen Regency.
After being redistributed through the Instagram account of the Governor of Central Java, Ganjar Pranowo, orders for their products increased, even reaching outside Java.
The owner of the Macrame Talijiwa Indonesia business, Laeli Nurajijah, is grateful for the benefits he receives after joining Ganjar. Because, it helps the development of the business he started in 2019.
“By following Gajar, our followers are increasing. Orders are increasing, especially in Java, Sumatra and Kalimantan," said Eli, his nickname, when met at the production site, according to a written statement from the Central Java Provincial Government, Tuesday, May 31.
Eli assessed that the Ganjar program was a very good thing for MSMEs. Especially during this unfinished pandemic. Because, it really helps medium-sized creative businesses in developing their business.
"So that it is increasingly known to the public and also increases business," continued Eli.
As experienced by his business. Therefore, he hopes that after participating in Ganjar, Macrame Talijiwa and other creative endeavors will increase and develop well. Including, later on, they will have the opportunity to participate in exhibitions and get opportunities for business assistance.
Eli gave a brief description of his efforts. Makrame is one of the art of knotting ropes that is rife in Indonesia. Since 2019, he has been working on macrame, in the form of wall hanging crafts, pot hangers, bags, and various other products.
His business is growing every year. As the demand grew, especially from abroad, Eli took the initiative to work with the women in his neighborhood to help work on the rope craft.
"I invite friends in my neighborhood 10-15 (people) craftsmen who participate to help make macrame," he added.
His business also cooperates with a handicraft company, which helps his handicrafts to be exported to a number of countries.
"To help export our products to foreign countries such as America and Germany," he added.
His party not only produces macrame handicrafts, but also shares knowledge with people who want to learn this rope knot craft.
"Besides making macrame products, we also make macrame classes for beginners who want to learn the art of knotting ropes," he explained.
The price of the handicrafts varies, ranging from Rp. 30 thousand to around Rp. 500 thousand. The amount of the price depends on the level of complexity, how it is done, as well as the materials used.
For information, the Ganjar program provides an opportunity for MSME actors to promote their products through Ganjar Pranowo's Instagram Story. The selected story will be re-shared by the @ganjar_pranowo account.
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