Tangerang City Government: 'Branding School' Makes It Easy For Parents To Choose Schools

Photo via Antara

JAKARTA - Tangerang City Education Office, Banten, has determined that 93 schools consisting of 33 junior high schools and 60 elementary schools are included in the Branding School Program. This makes it easier for parents or guardians to choose a school for their child.

The Head of the Tangerang City Education Office, Jamaluddin, said that the Branding School was an innovation to make it easier for parents to choose a school for their children during the New Student Admission (PPDB) at the elementary and junior high school levels.

Branding School is a school that puts forward its distinctive advantages and potential as the identity of the school.

"Such as SMPN 16 branding or excelling in sports and recently four of its students have entered the national level for futsal and soccer," said Jamaluddin as quoted by Antara, Friday, May 27.

He also encouraged other schools to have branding school degrees, including private schools so that parents could choose a suitable school for their child.

Prior to inaugurating the Branding School, the Tangerang City Education Office had provided assistance and briefing to schools spread across Tangerang City in determining their characteristics and advantages.

“From this assistance, schools can determine their direction, whether they want to go to sports or religion. For example, like SMPN 16 which favors sports, some of its students reach national level athletes. Then there is also SMPN 1 which excels in the academy, hopefully its students can also win at the national level in the scientific field," he said

He also added, for parents or guardians of students who want to dig up information related to Branding Schools, they can go through the official website of the Tangerang City Education Office. "You can ask questions on social media, Instagram @disdiktangkot or the website at disdik.tangerangkota.go.id," he concluded.

Deputy Mayor of Tangerang Sachrudin said that this program was a new innovation as an effort to improve the quality and capacity of schools in Tangerang City.

In addition, face-to-face learning activities that have been re-enacted are a good opportunity for schools to continue to improve the quality and educational facilities in accordance with the potential of their students.

"So the school will analyze the strengths and weaknesses of the potential of the school and determine the identity of the school's advantages based on the results of careful research," he said.