JAKARTA - Saturday, March 5, at Bateaux Mouches, a luxury Paris cruise ship, MS Glow held a follow-up event 'MS Glow Take Over Paris' with an Instagram live event titled 'Combination Of Advanced Technology Between Digital & Formulation'. MS Glow's main agenda at this event was the launch of the White Cell DNA Series.
The White Cell DNA Series, which was launched in Paris, consists of White Cell DNA Night Cream and Serum. White Cell DNA Night Cream and Serum is the latest innovation night cream and serum formulated in the US from MS Glow which can brighten skin, inhibit hyperpigmentation, even out skin tone and is 6-7 times more effective and safe than hydroquinone.
White Cell DNA is the best lightening agent that is safe for everyday use. As is well known, in 2008, BPOM decided to prohibit the use of beauty products containing hydroquinone because it can cause side effects such as irritation, inflammation, and dermatitis. These side effects make people worry and look for other safer substitutes.
“Most people want their face fast and instant. They even use skincare that contains hydroquinone which is actually dangerous for the skin and has a lot of side effects. That's why I'm motivated to innovate to find a substitute for hydroquinone." said Shandy Purnamasari (@shandypurnamasari) on Instagram live at the launch event.
According to Shandy, this White Cell DNA content has been patented by MS Glow as a 'Daily Hydroquinone Replacement' because it is formulated with nanoencapsulation technology measuring 200 nanometers which functions to protect the active ingredients so that they can be absorbed more effectively and do not irritate the skin.
This White Cell DNA series product has been certified by BPOM so it is safe for the skin and also safe for pregnant and lactating women.
“The philosophy behind White Cell DNA is that we want to invite you to believe more in local products that are certified by BPOM, the results are powerful, rich in antioxidants and don't even irritate the skin. This White Cell DNA is completely compared with hydroquinone and this content is the result of R&D (Research & Development) in laboratories in the US, so its effectiveness has been tested," continued Shandy.
After launching, White Cell DNA Night Cream and Serum will be distributed to resellers throughout Indonesia and abroad.
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