Through Warung Rojali, Sandiaga Uno Encourages Digitalization Of Creative Economy Actors

Sandiaga Uno (Photo via Twitter)

JAKARTA - The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency continues to encourage creative economy players to maximize digital platforms. This can be an effective step in increasing business opportunities so that it can support economic revival and create job opportunities.

One of them is through the Warung Rombongan Jadi Beli program or abbreviated as "Warung Rojali". This is a Kemenparekraf program that helps market selected creative economy products through social media platforms.

This program is guided directly by the Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency, Sandiaga Salahuddin Uno.

Menparekraf Sandiaga Uno in his written statement, Wednesday, March 2, said this program is a manifestation of the Ministry of Tourism and Creative Economy's support for creative economy products and local MSMEs. This program will be held on February 25-28 and will be broadcast live from the TikTok account @warungrojali.

During the live broadcast, Sandiaga promoted and bought each brand being marketed. So that the audience is expected to be moved to buy the brand promoted in the live broadcast.

Sandiaga said that this program is expected to be a momentum that spurs economic revival and the opening of job opportunities as well as the widest possible business opportunities for the people of Indonesia and strengthens the #ProudBuatanIndonesia and #BeliKreatifLokal campaigns.

"What I want to underline is that we all have to buy local creative economy products as a form of our support for locally made products," said Sandiaga.

The products marketed in this program are very diverse. Starting from fashion products, crafts, to culinary. Among them are Exodos57, Imago, Six Scents, Flag.co, Sambal Ning Niniek, ZM (Zaskia Mecca), Someone Clothing, and many other brands.