The Ministry Of Industry Wants Gen Z To Be Involved In National Economic Development In The Future

JAKARTA - The Ministry of Industry (Kemenperin) encourages the younger generation, especially Gen Z, to become industrialists who contribute to national economic development in the future.

Head of the Public Relations Bureau of the Ministry of Industry, Ronggolawe Sahuri, said the Ministry of Industry will continue to support the development of the national industry with the main target of the younger generation.

"We want to encourage the younger generation, especially Gen Z, not only to become employees, but to become industrialists who contribute to national economic development," said the man who is familiarly called Ronggo in the Factory Tour Series of Industrial Events Wrapped 2024 at PT Mulia Indah Cosmetindo (Micos), Bogor Regency, West Java, Friday, December 20.

Ronggo assessed that his party has a role to play in ensuring that Gen Z understands what products they use, especially what materials are in their products.

"We must be able to host and compete in the global market. Otherwise, raw materials will continue to be dominated from abroad," he said.

Meanwhile, said Ronggo, the Ministry of Industry has the task of ensuring the safety and quality of products through regulations and certification, including halal certification facilities for SMEs.

"The Ministry of Industry is a regulator that ensures the quality of cosmetic products is guaranteed," he said.

On the same occasion, President Director of PT Mulia Indah Cosmetindo Barnabas Anugerah W said that Gen Z has great potential in building brands and utilizing social media as a promotional tool.

"In my opinion, this is a solution that must be supported by the government. Gen Z, academics and influencers are very active on social media, they are very large markets," he said.

Barnabas also gave motivation to the participants who are the younger generation to start their own business.

"Everyone can become a businessman. You can do this by making your own brand of products or selling existing products (resellers). You can choose to do business with those who have partnered with us," he said.

Previously, the Ministry of Industry had held the first phase of the Industrial Festival 2024 which collaborated with Halal Indo activities in Tangerang in September 2024.

Then, the second Industrial Festival 2024 is packaged through collaboration with the National Batik Day activities in Jakarta in October 2024.

Furthermore, on December 4-5, 2024, the Ministry of Industry held the third Industrial Festival 2024 in Surabaya with a series of activities, such as talk shows, workshops and coaching clinics, mini expos, as well as factory tours to PT Nestle in Pasuruan, East Java, with the target of the main audience of students and the younger generation in Surabaya and its surroundings.

Finally, the Ministry of Industry held an interactive discussion on December 18, 2024, entitled "Caleidoscope Industrial Wrapped 2024 & Branding Jakarta Digital Industrial Parkway", as well as a moment to introduce the Jakarta Industrial Digital Parkway (JIDP) as a modern digital industrial area which is expected to drive economic growth in the future.