Gojek Launches Let's Go On Vacation Program, Expect As Many Transactions As Possible

JAKARTA - Towards the end of the year, Gojek, an on-demand service from PT GoTo Gojek Tokopedia Tbk (GOTO), launched the Mari Libur program, which offers a safe and comfortable holiday solution aimed at supporting an increase in domestic tourist visits.

"The year-end is one of the most eagerly awaited holiday moments by the public. This can also be seen from the trend of use in the Gojek application where we see an increase in the use of transportation services at airports, stations and terminals, especially during holidays," said Erika Agustine, Head of Region User Growth Gojek on Tuesday, December 10.

In this program, Gojek introduces three interesting capabilities and promos in its application, namely the promo code Mari Libur (up to IDR 30 thousand), the Local Champion Resto feature in Gofood, and also the Gojek Plus subscription promo.

Promo Code "Yuk Holidays": Customers can enjoy discounts of up to IDR 30,000 for various Gojek services.

Local Champion Resto Curation: This program features recommendations for the best restaurants at GoFood, focusing on local culinary that have been curated by local teams and in collaboration with merchants.

Gojek Plus: A subscription package that allows customers to enjoy Gojek services more efficiently.

According to Erika, the Mari Libur program, which has been running since early December, has shown an extraordinary response from the public.

In fact, in the first 10 days, Erika mentioned that Gojek recorded an increase in transactions up to 2-3 times compared to normal days, especially in key tourist areas.

"We expect that in the next 2 or 3 weeks it can increase even more. But so far the public interest has been very good," Erika told the media.

As for the transaction target, Erika targets as many transactions as possible from customers throughout Indonesia. The Mari Libur program can be enjoyed from December 1, 2024 - January 5, 2025, and can be enjoyed in all cities in Indonesia.