Cool! Ariani's Daughter, Aurelie Moremans, And Veronica Tan Become The Latest Sido Ad Stars

JAKARTA - PT Industri Jamu and Pharmacy Sido Muncul Tbk has again made the latest Tolak Angin advertisements. This time, three great women were partnered with the producer of Tolak Angin, namely Veronica Tan, Auerelie Moeremans and phenomenal singer Putri Ariani.

The three talented women came from the actresses (Aurelie Moeremans), singer (Putri Ariani) and entrepreneur (Veronica Tan).

Actress Aurelie Moeremans became increasingly famous after performing the song Cikini Gondangdia at the Gala Dinner of the ASEAN 2023 Summit. Furthermore, Putri Ariani is a singer and author of a blind solo pop song whose name became known after winning Indonesia's Got Talent 2014 and America's Got Talent season 18 in 2023.

Meanwhile, Veronica Tan, a businessman who is the ex-wife of Basuki Tjahaja Purnama (Ahok) who is now in the meat business and other social activities.

Director of Sido Muncul Irwan Hidayat said the new Tolak Angin advertisement did not replace the previous advertisements containing Rhenald Kasali and Andi F Noya figures.

"We are releasing this new advertisement, not replacing Rhenald and Andi's advertisements, but we are adding to the Tolak Angin advertisement with three great Indonesian female figures," said Irwan recently.

Irwan added, why did I choose the three great women, according to him, the three female figures were creative women and never gave up.

Through this selected brand ambassador, it is hoped that it will be able to provide inspiration to many people, as well as boost the brand awareness for Tolak Angin products.

"This is a new advertisement, not replacing old advertisements. The theme is Indonesian women who are creative, never give up, so that these advertisements when viewed later can inspire many people," said Irwan.

According to Irwan, the production of the new Tolak Angin advertisement also aims to show something new, especially for young people. Moreover, the brand ambassador chosen has represented Generation Z, which is now a potential market for Tolak Angin products.