The Role Of IDN Media Exploring The Potential Of Creators' Economy In Indonesia

JAKARTA - In the digital era that continues to grow, the content creator industry has become one of the most dynamic sectors in the global economy. In Indonesia, the creator economy has great potential for economic growth and increased community creativity. One of the parties that has accommodated this growth is IDN Media, through its business units, namely Indonesia Creators Economy (ICE) and MORF.

Indonesia Creators Economy (ICE) is a platform owned by IDN Media to help local content creators connect with brands and collaborate. Through ICE, creators can market themselves to brands that want to collaborate with them in various projects.

Thus, creators can earn income from their hard work and creativity. Thus, support for the economic growth of creators through ICE has a positive impact on the people of Indonesia, especially creators.

In the IDN Media ecosystem, there is one other business unit that supports the economic growth of creators in Indonesia, namely MORF. MORF is a talent management platform founded by Deddy Corbuzier and since September 2023 has joined the IDN Media ecosystem.

MORF plays an important role in finding potential talents in the creative content world, and guides them to become professionals who can collaborate with leading brands. These talented talents will join as creators of exclusive content under MORF.

Madasakti Octobero, Head of MORF, emphasized the differences between MORF and ICE which are both engaged in the creator economy.

"If ICE connects brands with local content creators to collaborate, MORF seeks and develops potential creators by supporting their content creation process and offering new opportunities they can explore according to their fields," Mada said, quoted Friday, September 29.

With various guidance and training from MORF, creators can hone their skills in creating more quality content, effective marketing strategies, and building strong personal branding. MORF opens opportunities for a deeper collaboration between creators and brands, creating mutually beneficial synergies.

ICE and MORF affirm IDN Media's commitment to supporting creator economic growth in Indonesia. By providing a platform to expand access to the creator economy through the use of technology, looking for talented talents, and providing training to improve the professionalism of content creators, IDN Media has paved the way for creators to achieve success in the content industry.

Through this effort, it is hoped that a generation of Indonesian creators who are globally competitive will be born, create inspiring content, and bring positive contributions to the economy and society of Indonesia as a whole.