Launching 2 Latest Products, This Paint Company Is Optimistic To Boost Sales Of Up To 30 Percent

JAKARTA - The PInation of paint companies in Indonesia Pacific Paint continues to expand its sales reach.

One of the strategies to boost sales by launching the latest product products in the form of two interior wall paints, Metrolite BRilliance Bright & Clean and Metrolite BRilliance Color Bright, as well as exterior wall paint products, namely Metrolite BRilliance Weatherbright.

GM Sales & Marketing Pacific Paint Danny Tanurahardja said the growth of the paint market in Indonesia is expected to remain high and attractive.

This is because the need for paint is quite large along with the presence of property projects such as housing, apartments, offices, and other infrastructure.

"In Indonesia, the need for paint is five to six percent per year. So the prospect of this paint market is still attractive," Danny told reporters, Friday, July 7.

Danny said he was optimistic that the launch of his latest paint product would increase overall sales by 30 percent.

"For the Metrolite, the target is until the end of this year, 5 percent of it is 30 percent," he said.

Meanwhile, Head of Laboratory Pacific Paint Lusiana Simarmata said that before releasing the latest paint variant, he always conducts research before it is ready to be launched to the market.

"We really understand what paint consumers need," said Lusiana.