Shutterstock Joins OpenAI To Sell AI-Based Arts, What Is The Fate Of Creator Content?

Shutterstock has just partnered with OpenAI to sell image stocks made using DALL-E API based on Artificial Intelligence (AI).

DALL-E is a commercial deep learning synthesis product created by OpenAI, this generator can produce new images in almost all artistic styles based on text descriptions by people who want to create pictures.

If content creators type an astronaut riding a horse, then DALL-E will create an astronaut image on a horse.

This partnership will offer direct access to DALL-E via the Shutterstock website. Once the service is available, the customer can generate images based on text instructions.

Responding to criticism of AI's artwork, Shutterstock also said it would compensate content creators whose work has contributed to developing an AI model.

OpenAI licenses images and Shutterstock data to train the DALL-E text-to-image generation model in 2021. This expanded partnership is one of the first practical uses of technology through OpenAI programming kits.

It should be noted, Shutterstock will also ban images using AI that are not produced through the OpenAI platform. This is because companies aim to protect their business models while ensuring that Shutterstock can identify the content used and pay the appropriate producers.

Payments will arrive every six months and include revenue from image training and royalties data. However, it's unclear how Shutterstock will pay for content creators.

Launching Engadget, Wednesday, October 26, it is likely, content creators will get less than this AI license payment than if customers pay for the original image DALL-E uses to make the merger.

Unlike Shutterstock, the competitiveness of Getty Images completely prohibits images made by AI due to copyright issues, and even uses filters to stop the content from entering the platform.