After The COVID-19 Pandemic, Indonesian Film Spectators Melejit Lampaui Hollywood Film

JAKARTA - Indonesia's film industry business has stretch again after being affected by the COVID-19 pandemic for more than 2 years. In September 2022, the market share of Indonesian cinema audiences far outperformed the number of western film viewers. This phenomenon is the first in the history of Indonesian film.

According to data from filmindonesia.or.id, films that have succeeded in getting millions of viewers include KKN Penarisa Village (9,233,847), Pengabdi Setan 2 (6,390,970), Miracle In Cell No 7 (3,543,856 (still broadcast), Ngeri-ngeri Sedap (2,886,122), Ivanna (2,793,775), Wings-Apah (2,414,405), Stealing Raden Saleh (2,248,931), Ku Kira Kau Rumah (2,220,180), The Doll 3 (1,764,077) and Kuntilanak 3 (1,313,304).

With this number of viewers, creating a market share for film audiences in cinema with a percentage of 61 percent for Indonesian films, compared to 39 percent for Hollywood films.

Falcon Pictures producer Frederica admitted that she was very proud of the achievements made by Indonesian films. "Praise God, it is an honor for us, because currently Indonesian film lovers love Indonesian films. Moreover, Miracle In Cell No 7 which is currently still showing in cinemas, is one of the films that get viewers above 3 million. This news is an encouragement for us to be able to work even better," he said.

Meanwhile, Chairman of the Association of Indonesian Film Companies or APFI, Chand Parwez, admitted that he was very happy with the acquisition. "Alhamdulillah, this is the first history in the film world, if Indonesian films can exceed the audience of western films. I hope to last until the end of the year. I am also happy because APFI also has a contribution to this achievement," he said.

In addition to cinema, the market share of viewers of the film is also calculated from films that are broadcast on Over The Top or OTT.