Blibli, E-Commerce Of Djarum Group Owned By Conglomerate Hartono Brothers Supports Expansion Of Local Food Market, Presents Mitratani Official Store

JAKARTA - Demand for a variety of frozen food products from agribusiness products is increasing and is increasingly becoming the main choice for the people of Indonesia. Based on predictions from Mordor Intelligence, frozen food products are predicted to increase by 4.49 percent from 2021 - 2026.

Emphasizing support in developing local business potential, Blibli collaborates with PT Mitratani Dua Tujuh (Mitratani) through the opening of related official store pages, for online marketing of its flagship brands.

"We are pleased to be working with Mitratani in strengthening the quality food supply chain. Through omnichannel solutions, we can encourage the expansion of market coverage for various local agricultural products. With high marketability management, Blibli is optimistic that export quality products from Mitratani can make it easier for customers to meet the need for various superior foods," explained Didi Tjandra, Head of Branch Blibli Surabaya, in a written statement, quoted Tuesday, July 12.

Through the Blibli channel, Mitratani markets a variety of products ranging from edamame, okra, C'Mame, to Jusme. The collaboration with an agribusiness company based in Jember, East Java also strengthens Blibli's omnichannel strategy, through the excellence of the Mitratani logistics system which ensures that a variety of fresh and frozen food products are maintained in quality until they reach consumers.

Meanwhile, from Mitratani, the related synergy is a new breakthrough in marketing their products online, where consumers can make purchases easily, safely, and conveniently through a smartphone screen.

"Furthermore, we hope that the collaboration with Blibli can help Mitratani develop the widest possible local market through product diversification and sales systems," said Arif Suhariadi, Director of PT Mitratani Dua Tujuh.

Mitratani is now available on Blibli

Meanwhile, celebrating the opening of the related official store on the Blibli application and official website, there is a free shipping promo and a discounted shipping fee of up to IDR 20,000 for purchases of Mitratani products worth a minimum of IDR 50,000. In the future, there will also be more attractive promos and cashbacks for certain periods that can be enjoyed by all customers through this link.

"Especially in the Surabaya area and its surroundings, there is a 2-hour service that is sure to arrive for every purchase of fresh or frozen products from the Mitratani official store, which takes effect as soon as payment is received," concluded Didi.