Apple Ensures Continue To Pursue IPhone Production Target Of Up To 220 Million Units

JAKARTA - Apple is reportedly still maintaining iPhone production until the end of 2022. The target is 220 million units.

Despite supply chain constraints facing Apple, the production target was largely unchanged from the previous year, according to a Bloomberg report as quoted by MacRumors and reported by Antara, Thursday, May 26.

Apple has reportedly informed its suppliers that they still want to meet their target of producing up to 220 million iPhones.

Largely driven by a new iPhone 14 model that is expected to be released in the fall, although it is now reported that development is currently being pushed back as Apple's suppliers in China face a lockdown.

Some Apple analysts estimate the production target to reach 240 million units.

But it seems this prediction is a bit difficult to achieve given the mobile industry has had a rocky start to the year and production forecasts are falling overall.

For Apple, the existing target has not changed from 2021, although Apple had difficulty meeting demand for existing products.

Some products, including the newest Macs, should be in high demand and unhindered if there were no COVID-19 lockdowns and restrictions.

The fourth quarter of 2022 is a moment for Apple which is expected to give a positive performance considering the planned release of the latest iPhone series, the iPhone 14.

The phone is expected to bring more updates than the previous generation, namely the iPhone 13.

The updates that are expected to come from the camera, screen, screen design, to the sophistication of the chipset.