THR Already In Hand, Mall Visitors In Medan Continue To Increase Ahead Of Eid

MEDAN - The rate of visits to luxury shopping centers (plazas) in Medan ahead of Eid 2022 rose 35-40 percent compared to the same period last year as conditions improved amid the COVID-19 pandemic.

"Alhamdulillah, there has been a large increase in visits to the plaza. In fact, it is not only the increase in visits, but also the purchasing power," said Head of Marketing Communication Delipark, Setia Gumilar in Medan quoted by Antara, Friday, April 22. It's very quiet to the plaza or mall or about 5-10 percent because of the COVID-19 pandemic. The increase in visits and purchasing power, according to Setia Gumilar, is driven by the increasing economy with the easing of COVID-19. Plus the THR that has been received by employees and various gifts given to visitors who shop. "Management predicts consumer visits to the plaza will reach its peak next week because all workers have received THR," said Gumi, Setia Gumilar's nickname. to enter the plaza.

Meanwhile, Marketing Communication Plaza Medan Fair, Lenny Yun Manalu said, the level of visits before Eid had increased by 25-40 percent compared to the same period in 2020 and 2021 when there was a COVID-19 pandemic. "There is a prediction that the peak of visits to the plaza will occur from this weekend until next week because workers have already received THR," he said.

To maintain the comfort of visitors, management has increased the number of security personnel. North Sumatra economic observer, Wahyu Ario Pratomo, said that THR provides an increase in purchasing power for working groups of people. The increase in income will increase people's purchasing power so that the demand for goods and services grows.

This increase then contributes to economic growth," said the lecturer at the Faculty of Economics and Business, University of North Sumatra (USU).