The Importance Of Digital Literacy In The Industrial Age 4.0
JAKARTA - Wednesday, March 30, Bakti Kominfo and DPR RI held a seminar on knitting the archipelago with the theme "Digital Literacy in the Industrial Era 4.0". This morning's seminar started with an opening greeting by the MC, followed by singing the song Indonesia Raya, guided by the conductor and witnessing a traditional dance performance by the Jelantika Nusantara studio with the title Singgeh Pengunten dance from Lampung.
After that, the MC gave the opportunity to the moderator to start the seminar, which began with remarks and opening by Alimin Abdullah as a member of Commission I of the DPR RI who expressed his hope that the government, especially BAKTI KOMINFO, would use the facilities provided by the government. In addition, it is also necessary to accelerate the spread of the internet for people especially those who are far from the city and also the activity of the community to help report the condition of the surrounding environment so that internet distribution can be implemented immediately.
This was followed by a presentation by the first resource person, Yuliandre Darwis, with material on 4 basic principles in digital literacy:
1. Public understanding to understand the information presented on the internet as an implicit or explicit communication medium2. Dependence and complement the information presented 3. Social role in it4. The ability of the community to access or understand to transform into positive roles
Then continued the presentation by the second speaker, a writer named Vicky Anggriawan who explained the magnitude of the influence of digital use, especially in the business world. Because nowadays all activities can be accessed easily. The platforms that can support the convenience of digital marketing are as follows:
1. Website, has a role to show the company's professionalism, helps to know our business, economical promotions and easy business media2. Search engine marketing, creating names with interesting or unique keywords so that only our business pages will be visible 3. Social media marketing, spreading our business on several social media (Facebook, Instagram, Twitter)4. Online advertising, doing paid promotions to help expand our market5. Video marketing, to explain about your business, whether the product or how to use it as well as customer testimonials
Before closing, there was a question and answer session by 4 questioners and also a closing statement from each resource person.