Pinterest Disburses IDR 17.2 Billion Again To Get Creators Content

JAKARTA - While platforms are competing to pay for creator content, Pinterest has also disbursed an additional 1.2 million US dollars or equivalent to Rp. 17.2 billion to the Creator Fund.

Later these funds will be distributed to content creators through cash, ad credits, and others for content creators who are underrepresented.

Last year alone, Pinterest debuted at the Creator Fund for just $500,000, along with new content policies and other features.

With the expansion of the Creator Fund, Pinterest will invest in creator content across a quarterly cycle that is now five weeks long and focuses on different content areas, including Fashion/Beauty, Health, Lifestyle/Home and Food.

"In addition to cash grants, ad credits, and equipment allowances, Creator Fund recipients will also be provided with opportunities for brand partnerships and access to creator-focused conferences, and will get a first look at new Pinterest products," Pinterest said. , March 29.

Pinterest plans to expand its Creator Fund outside of the US in the second half of 2022. However, even with increased funding and other content creator commitments, Pinterest's investment remains smaller than that of Meta, YouTube, TikTok, and Snap.

In comparison, TikTok launched its own creator fund in 2020 which is worth $200 million, but will grow to more than $1 billion over the next three years. Likewise, Meta also disburses funds with a similar value for the creator bonus program.

Meanwhile, YouTube last year announced a $100 million fund equivalent to Rp1.4 trillion for Shorts creators, with the specific aim of targeting TikTok users. And Snap recently said it paid $250 million to content creators on its TikTok clone Spotlight during 2021.