Crazy Rich Gilang's Kosmemask Widya Pramana And Shandy Purnamasari Collaborate With Raffi-Nagita's RANS To Launch PROMAX Masks

JAKARTA - The need for high-tech masks for maximum protection in the midst of a pandemic has invited PT Kosmetika Global Indonesia (PT Kosme) to make a positive contribution to society. Through Kosmemask, a business unit of the Kosme Group, the company continues to campaign for the importance of using high-tech masks in the midst of the ongoing pandemic.

In its latest innovation, in mid-February 2022, Kosmemask collaborated with celebrity couple RANS, Raffi Ahmad and Nagita Slavina, to release their newest product, PROMAX Premium Stylish Mask, a high-tech, premium quality mask. Carrying the tagline "MORE PREMIUM, MORE STYLISH, MORE PROTECTION" this mask is here to campaign again that using high-tech masks, containing nano silver while looking more stylish with premium quality.

"We certainly can't leave the use of masks anywhere, anyone must comply with health protocols. For this reason, PT Kosme continues to support government programs by wearing masks as one of the health protocols. We packaged it in advanced technology and we created PROMAX," said Titis Indah Wahyu , Director of PT Kosme in a written statement, Monday, February 14.

Regarding mask innovation, Titis Indah Wahyu said, PROMAX has a unique and different innovation from existing masks. This mask is also equipped with 4 layers (4ply) namely Spunbond Nano Silver, Spunbond inner, Hot Air cotton and Meltblown.

Each layer has advantages, one of which is Nano Silver Protection technology which can protect viruses and bacteria up to 99 percent. PROMAX also comes with Hypo Allergenic technology, which is a mask that does not cause acne and irritation and the mask has been dermatologically tested

Nagita Slavina added, another advantage of PROMAX is that this mask material has been clinically tested and is made of soft, lightweight, and comfortable material. Equipped with a stopper on the mask strap that can be adjusted to fit the shape of the face and does not cause ear pain.

"The masks are cool, with stylish colors, the technology is also sophisticated to resist viruses," said Nagita.

He admitted that he was proud to have been chosen to work with Kosmemask, because he had long used masks from Kosmemask as his favorite.

The same thing was also expressed by Gilang Widya Pramana, owner of Kosme Group in a press statement to reporters who also said that the existence of PROMAX can be well received by customers, so that during the pandemic, anyone should not slack off with health protocols by wearing masks.

"PROMAX is also one of the pioneers of masks that combines the best technology and can be combined and matched with various fashions. So wearing masks remains maximally protected and stylish," said Gilang.

Titis Indah Wahyu also added, although there are already many masks sold in the market, his party is optimistic that PROMAX will be accepted by the market. Through PROMAX, Kosmemask targets to be able to increase its sales volume several times from the previous edition while also committing to the use of masks as one of the health protocols.

Even though it comes in premium packaging, Titis said that PROMAX will be released at a competitive price for customers and can compete with similar products that were earlier on the market. Currently PROMAX can be obtained at the Kosmemask Official Shop marketplace at Shopee and Tokopedia

To facilitate the distribution of masks, Kosmemask has also prepared mask vending machines at several transportation hub points such as airports and train stations in Java and Bali. This is to make it easier for customers to buy masks anytime, anywhere, while at the same time contributing to government programs to increase awareness of health protection to prevent the spread of COVID-19.

With the innovations made by Kosmemask and RANS, both parties contributed to the innovation of producing high-tech masks.