We have reviewed how we working class can get rich. Still in VOI's signature Series, "Young, Rich, and Happy," this time we discuss another rich route, about them content creators, especially on YouTube.
Some time ago, social media Twitter was shocked with the topic of people earning Rp250 million. It originated from a sexual health activist, Andrea Gunawan, who said that the criteria for a dream man should have a nominal salary.
Andrea was criticized, before then saying that the amount was very possible and insignificant when compared to some of her colleagues who worked as content creators. They can earn billions of rupiah from just one revenue branch, said Andrea.
This is hard to deny. The content creation industry is so promising, especially for young people. The question is, how big is the current opportunity for those who want to enter this profession? What is the key to success?
A content creator can get a nominal value of hundreds of millions in just days, even hours. The increasing variety of social media platforms makes it easy for many people to share the content they have created.
This convenience opens up opportunities for revenue from advertising, which is difficult to say a little. Of the most famous, YouTuber Atta Halilintar, for example. With 26.4 million subscribers, he has been named the number one YouTuber in Indonesia, even Southeast Asia. Looking at Socialblade, the estimated income from Atta Halilintar's YouTube account ranges from Rp. 164 million to Rp. 2 billion per month.
In addition, there is Raffi Ahmad who has a Rans Entertainment account. The Rans Entertainment account has 19.3 million subscribers on Youtube, with an estimated income of around Rp.429 million to Rp.6 billion per month. Amazingly, in the world of content creation, it's not just adults who can get rich.
Even elementary school children can beat even adult income from YouTube. Naisa Alifia Yuriza, the content creator who is now only 13 years old, has an estimated income of IDR 250 million. And that's the minimum. The maximum is, he can earn up to IDR 4 billion per month.
The account that often shares its activities when playing the PUBG game is now followed by 15.7 million subscribers. From these three examples, we can see that the content they make is mostly daily things that we often do.
Most of the content they create is easy to digest. No need to frown when watching their content. From there we can see that most Indonesians prefer entertaining shows to serious content.
So fast and the amount of income earned by content creators raises the question, why is this industry so easy to generate money? And why do Indonesians prefer light content to heavy content?
Financial Planner Aidil Akbar Madjid sees that this fantastic income cannot be separated from the Indonesian people who really like entertainment content. This is confirmed by the three content creators who do provide light and entertaining content. Even so, not all similar content can be sold. There are several specific criteria so that the content created can attract followers.
"Indonesia is unique, right, content that doesn't think is liked, content that is entertaining, content that touches is preferable to content that makes you think. Maybe because of the demands of life, people are stressed, don't want to watch heavy. , "said Aidil when contacted by VOI.
If you succeed in creating content that is liked by many people, it will automatically increase your followers or subscribers, from which there is income. Therefore, the success and income that you get depends on the creativity of the content creator.
Talking about the content you like, often the content that "doesn't use your mind" is actually viral and attracts subscribers. An example is Rahmawati Kekeyi Putri Cantikka.
Initially she was a beauty vlogger who is famous for making makeup tutorials using balloons as a beauty blender. Kekeyi uploaded his first makeup tutorial on April 1, 2018. According to Socialblade, Kekeyi, who now has 1.18 million subscribers, earns around IDR 4 million to IDR 64 million per month.
However, to maintain it all also requires more creativity. Usually the more subscribers, the higher the demands from the audience. Content creators are required to continue creating content. Sometimes, these demands make the video quality not optimal and are left behind by his followers.
"The name is creativity, there must be a point where there is a saturation point. That is the importance of exploring ideas, not being pegged by one idea or one person. There must be variations so that the content continues to flow. Because if not, over time the content seems forced, "said Aidil.
Seeing the existing phenomena, Aidil said that the possibility of promising things and the progress of the content creator industry is very possible. Today's entertainment world does not depend on mainstream platforms such as television or radio. Even mainstream platforms are starting to play with content. Aidil sees that even content creation is used by online media to hook their website viewers. Therefore, content creators will always be in high demand.
"So what people are looking for now is content that is entertaining and reality. So it is not content based on scripts. So if we look at content made by even artists like Raffi, instead with the camera tilted, with the shooting on the road, I liked it because the audience saw it "this is real, it's not made up," said Aidil.
Seeing the large number of enthusiasts for such "natural" content encourages creative young people to see it and feel that they are able to create similar or even better content. However, originality is more important to differentiate with other content.
Because the content creator industry needs out of the box thinking, it is not uncommon for content creators to run out of ideas and instead make the content presented to make viewers disappointed or leave. Aidil said, in order to avoid crisp ideas or videos, it was better to make a team. If there is a team, you will not run out of ideas.
"If it's like that, it takes a group of creative people to make what it looks like next. The team can also create alternative content. For example, the content has started to dry or that's it, that means you have to create new content again. "That's also for content refreshment, so that people don't get bored too," he said.
Follow this edition of the Writing Series: "Young, Rich, and Happy"
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
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