JAKARTA - The latest leaks reveal Apple's color design strategy for the next generation of the iPhone line. In a report circulating, the iPhone 18 Pro is said to come with a new color called "Dark Cherry", which is rumored to be a signature color to replace Cosmic Orange.
If this rumor is accurate, Apple seems to want to shift the design approach in a more elegant and premium direction, while still maintaining the visual identity of each generation of iPhone.
Dark Cherry is the Main Highlight
The Dark Cherry color is said to be the main variant for the iPhone 18 Pro and Pro Max versions. This dark red nuance is considered more mature and "mature" compared to previous color experiments such as Cosmic Orange.
Interestingly, Apple actually introduced this color through an accessory line in 2025, including cables and cases. This sparked speculation that Dark Cherry was indeed being prepared as part of the design identity of the iPhone in the future.
Other Color Choices Remain Familiar
In addition to Dark Cherry, the iPhone 18 Pro is rumored to come in several other color options, namely Light Blue, Dark Gray, and Silver.
The Silver variant is said to still retain Apple's classic character, while Light Blue is likely to adopt a lighter color approach like the previous generation.
However, Apple's color strategy is not just aesthetics. Color differences are often the fastest way to distinguish the new generation - aka the "flex" visual in the real world.
Branding Strategy Through Color
Apple is known to consistently make color a part of its product branding strategy. New colors are often a strong identity that is immediately associated with a certain generation.
In this context, Dark Cherry could be a symbol of the iPhone 18 Pro - giving an exclusive impression as well as differentiating it from the previous series. Even so, all of this information is still rumors and has not been officially confirmed by Apple.
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