JAKARTA - Ramadan is not only a spiritual moment, but also the peak of the highest business activity in Indonesia, especially for small and medium enterprises (SMEs).
In the midst of changing consumer behavior, the surge in orders ahead of breaking the fast, as well as the increased demand ahead of Eid al-Fitr, requires businesses to move faster.
The following are 10 WhatsApp Business app features that can help MSMEs prepare and maximize the potential of Ramadan.
Add Business Profile
WhatsApp provides a complete WhatsApp Business Profile feature, ranging from descriptions, categories, addresses, contact information, to operating hours. That way, customers are not confused when contacting a business.
Auto Message
Automatic greetings ensure that customer messages are immediately received and responded to, so that they still feel valued even if you haven't had time to respond directly. To enable both, go to the Features tab and select Automatic Greetings or Messages Not in Place.
Chat Filter
Use Labels to group chats based on status, for example "Paid - Ready to Send", "Question about Eid", or "Iftar Menu", with different colors.
Quick Reply
With the quick reply feature, you no longer need to type the same answer repeatedly for common questions such as "What is the price?" or "How long is the delivery estimate?".
Shop Window in Chat
Show all packages for breaking the fast, Lebaran hampers, and special packages directly in the chat. The clear catalog and visual features make it easier for customers to see and choose products.
Lightning Promo and Limited Offer
Take advantage of this feature to build a sense of urgency and enthusiasm through limited discounts or impromptu fasting packages, thus speeding up the purchase decision.
Share Stored Account Information
Now businesses can share stored Account Details with just one tap, so customers can easily copy and paste them into their banking app to complete payments instantly.
WhatsApp Ads
Use Ads that Lead to WhatsApp to reach potential customers on Facebook and Instagram, turning ad spend into direct and measurable sales this Ramadan.
Meta Verified
With Meta Verification, your business is not only protected from impersonation, but also opens access to a variety of important features to support advertising and customer interaction.
Siaran Bisnis
This feature helps reach customers efficiently, increase message response rates, and strengthen relationships with customers.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
