LazMall Encourages Lazada's Positive Performance During 11.11 To 11 Times Festival

LazMall illustration (photo: Lazada)

JAKARTA - During the 11.11 shopping festival which was held starting November 10 at 20.00 WIB, Lazada managed to record a series of new achievements, mainly driven by LazMall.

At the peak of the online shopping festival for one day, November 11, sales at LazMall skyrocketed almost 11 times compared to normal days.

"We recorded a surge in purchases as soon as the 1111 shopping festival began, particularly in key categories such as electronics, mothers and children, as well as beauty," said Chief Executive Officer, Lazada Indonesia, Carlos Barrera.

In the electronic category, television sales have increased nearly 24 times compared to normal days, showing consumer confidence in shopping for high-value products online at Lazada.

In addition, the healthy lifestyle trend by exercising supports an increase in sales of shoe products and sports clothes by 18 times compared to normal days, and sales of mother and child products have increased by 10 times.

"This reflects that the people of Indonesia, even up to Merauke, entrust their need for eCommerce," added Carlos.

This increase certainly cannot be separated from the role of AI Lazada shopping Assistant, AI La totaling, which helps buyers make smarter choices of millions of products and experience an increase in conversations by 100% compared to normal days.

AI Labinda's recommendations resulted in an increase in customer purchase value by up to 50%, which confirmed that smart spending resulted in valuable purchases.

"The presence of AI Laploy is not only beneficial for customers, but also brands selling through Lazada," he said.