Apple Wants To Integrate More Third Party AIs To Its Software

Apple will work with more AI companies (photo: dock. Apple)

JAKARTA Apple CEO Tim Cook said that his company will integrate more third-party Artificial Intelligence (AI) devices into its AI system, namely Apple Intelligence.

To realize the plan, Apple is exploring various partnerships at this time. However, it was not explained what AI companies were discussing with Apple and when the company announced the next integration.

"Our goal is to integrate with more people over time," Cook said, launching from CNBC. Although it has not been confirmed, the RUmuors circulating stated that Apple will be exploring cooperation with Anthropic and Perplexity.

This development is in line with Apple's Senior Vice President Software, Craig Federighi, last year. At the time, Federighhi said that Apple's software might be integrated with other third parties like Gemini.

Cook also confirmed Siri's enhanced presence with AI. This updated digital assistant is believed to be present next year because its development is on the 'right path'.

The news about this AI integration comes at the same time as Apple's fourth-quarter revenue release. The big tech reportedly broke revenue records of up to 102.5 billion US dollars (Rp1,705 quadrillion) over the past few months.

Although there is certainty regarding the presence of third-party AI other than the ChatGPT from OpenAI, Apple is said to have not fully realized its AI plan. For now, Apple is still focused on strengthening its ecosystem, including with the expansion of the iPhone 17 series.