JAKARTA In the midst of a fast digital era, where technology startups are competing to show off bombastic and futuristic jargon advertisements, Indofast Digital chooses a different path. This local startup actually builds its technology empire from one simple thing: trust and a cup of coffee.

"Our principle is simple, the power of a cup of coffee. It all started with a network, from friends to friends," said Dionisius A. Wibisono, President Director of Indofast Digital, in Jakarta, Wednesday, October 15.

Together with Mira Namira, the Business Development, Dionisius took the Indofast Digital Startup, which is now known as the pioneer of the integration of the Internet of Things (IoT) and Artificial Intelligence (AI) in Indonesia. Interestingly, 90 percent of their clients did not come through advertisements, but through personal recommendations.

Predictive Solutions That Save Billions

Indofast is not just a provider of technology systems. They present a predictive maintenance solution, namely the ability to predict engine damage before it actually happens.

If the sensor detects a 10 percent decline in performance, he immediately sends data: 'Eh, the filter needs to be replaced.' So the factory doesn't have to wait for it to be completely damaged,' explained Mira.

With this system, the engine life can be doubled two to three times, saving billions of rupiah in investment.

CCTV And Smart Parking: Real Step Towards Smart City

Indofast Digital is also developing smart CCTV that not only records, but is able to detect crowds, read number plates, and identify vehicles in real time. If there is an accident, the system immediately knows who the car is,' added Mira.

Even more interestingly, they are testing AI technology that can recognize ambulances and automatically turn the red light green a breakthrough that really brings us closer to the real smart city vision.

It doesn't stop there, they also introduce automatic parking without a card. The camera will capture the number plates, driver's face, and car characteristics "all of them are unique digital IDs. Enter, captured, snatch! We make the number plates ID," said Dionisius with a laugh.

Business Strategy: Trust Number One, Price Number Two

Unlike competitors who compete through prices, Indofast chooses a humanist business philosophy. "Price is number two. The main thing is trust and comfort," said Dionisius.

They offer Tailor-made solutions, adjusting the needs of clients, both from the government and the private sector, through stages of research, brainstorming, to the manufacture of prototypes.

From Mobile Developer To AI Pioneer

Indofast started its journey from the development of mobile applications before evolving to IoT and AI. In fact, they claimed to have made Indonesian-language chatbots long before Meta AI arrived. Now, the company is preparing AI assistants for MSMEs "faster, cheaper, and more accessible."

With a combination of technical expertise, a solid IT team, and a trust-based business philosophy, Indofast Digital proves that technology is not always about algorithms and numbers. Sometimes, the future can start from light talks and a cup of coffee.


The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)