Elon Musk Wants To Add Advertising To Grok's Response On X

Owner X and xAI Elon Musk (photo: x @elonmusk)

JAKARTA - Elon Musk, owner of X, is still trying to attract advertisers to the platform. Now, Musk will use his Artificial Intelligence startup (AI) to strengthen his advertising business on X.

The billionaire and owner of xAI announced plans to add advertisements to Grok's reply. Until now, Grok is still integrated into X and not a few users use the AI-based chatbot.

This plan was conveyed when Musk attended a live discussion on Wednesday, August 6. Although X has revealed an increase in his advertising business over the past few times, the platform is still struggling.

In addition, the addition of these ads will benefit xAI. Musk said that his team has so far only focused on improving the accuracy and intelligence of Grok. Now, they will start to focus on increasing revenue in the AI model.

"Our focus so far is only on making Grok AI the coolest and most accurate in the world, and I think we've achieved it," Musk said, launching from TechCrunch on Friday, August 8. "We'll turn our attention to how we're going to finance those expensive GPUs."

According to Musk, adding ads to Grok's response is ideal. Advertisers who have paid will appear as a suggestion when Grok users are trying to solve a problem.

"If the user tries to solve a problem (by asking a question to Grok), then advertising specific solutions would be ideal at that time," Musk explained.