JAKARTA After a long wait, Apple finally activated their Threads official account. With its massive presence on Instagram, the main @apple account immediately garnered nearly 5 million followers shortly after its launch.
This move follows several Apple-related accounts that have joined Threads, an alternative platform X from Instagram, since its launch. Apple Music, Apple News, Apple Books, Shazam, and Beats by Dre were some of those that appeared shortly after Threads launched in mid-2023. However, the main account @apple itself is only active now.
Immediately Achieved 4.8 Million Followers
Although it hasn't posted anything yet, Apple's debut on Threads already has a significant impact. The @apple account already has more than 4.8 million followers so active, thanks to the auto-follow Threads feature for the Instagram account. Given the huge presence of @apple on Instagram, which currently has more than 34 million followers, this instant increase in followers is not surprising.
What makes this step important is a broader context. Apple has long maintained a strong presence at X, even to the point of facing criticism in recent years.
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On the platform, they have nearly 10 million followers and continue to use the platform to promote event, advertising, and product launches. The company tends to be passive on alternative platforms like Mastodon, where only Phil totals, Apple Fellow and former head of marketing, maintain personal presence.
Apple's presence on Threads may not yet signal a full transfer of the platform, but it shows that the company is at least willing to "play" in the wider realm of social networks. Whether this will mean actual posts, or even full-scale marketing campaigns, are still to be seen.
Many companies have rushed to join the new platform, just to let it go inactive after the initial wave of joy. However, with Meta continuing to push Threads as a more stable alternative to X, and at the same time, signals that Threads are finally ready to move beyond Instagram's "sideout" role, Apple's "quietly" entry is noteworthy.
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