JAKARTA - Apple's wearable device sales are declining. However, Bloomberg's Mark Gurman believes that a smart ring can be a bold step needed by this Cupertino company to restore momentum.
When competitors like Oura and Samsung who have already been present at the market, a stylish and simple Apple Ring can offer new attractions even though old rumors say it's not certain whether this device will actually materialize.
In Gurman's latest edition of the newsletter Power On, the analyst stated that Apple's wearable segment is starting to decline. This segment, which generates around $40 billion per year, is down 7% in the last fiscal year. Apple Watch series sales alone fell 14%, and recent data show this downward trend will continue.
Gurman highlighted that Apple hasn't made many significant updates to its products. Apple Watch still uses almost the same design over the last few generations. Although the technology in it is increasing, in terms of appearance, this device feels a bit boring. The same thing happened to AirPods, where the Pro model hasn't been updated since 2022.
Gurman argues that in order for Apple to still excel from competitors, the company must create a smart ring. He gave an example of Oura, who has been selling smart rings for years and shows that there is a demand for this technology. Even Samsung participated in releasing similar products last year.
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In addition, Apple's smart ring can be attractive to users who want a device that is more comfortable and less flashy. Without a screen, the battery can last longer. Not to mention that the ring is a fashionable accessory. People are used to wearing rings as a complement to style, and rings are easier to mix than smartwatches.
Rumors circulating "Rumor" about Apple's branded smart ring have emerged over the years, but have never been a reality. It's no surprise that Apple has explored this idea internally, but somehow it hasn't been successfully realized in physical products.
Although Apple's smart ring may never be released, Gurman insists that Apple is still developing other wearables. Apple plans to present Vision Pro's successor product, and is also rumored to be developing smart glasses that can rival Meta.
The device is rumored to be present at the end of 2026. However, as usual, all Apple rumors must be taken carefully. The launch could be delayed for various reasons. So, until we see in person, it's better not to expect too much first.
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