JAKARTA Samsung has always been at the forefront of Gemini's update because of its partnership with Google. However, the latest report states that Samsung will switch to other smart assistants.
Sources familiar with the matter, reported by Bloomberg, stated that Samsung was in discussions with Perplexity. The two companies are entering the early stages of negotiations.
If the agreement between Samsung and Perplexity is successful, Samsung may include the Artificial Intelligence (AI) model into the Galaxy S26 Series in 2026. This collaboration is also expected to be much better than Gemini.
Samsung not only installs Perplexity on its devices, but also integrates the technology into Samsung Bixby. That way, Samsung's virtual assistant can work better and smarter than ever before.
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In addition, Perplexity will be integrated into the Samsung Internet search feature. To discuss the integration of this technology, Perplexity and Samsung are rumored to have met directly in South Korea in recent weeks.
The two companies have also discussed the construction of an AI-powered operating system (OS). In this collaboration, Samsung is also reported to be investing in technology that Perplexity is developing.
The South Korean company will be one of the largest investors in Perplexity in the next funding round. Neither Perplexity nor Samsung have confirmed the news circulating about their second partnership plan.
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