JAKARTA - AlloFresh, an e-grocery application from Indonesia, launched the Price Appeal feature, which will make it easier for users to find the best prices, without having to bother comparing prices on various other platforms.
The launch of this feature is in line with research by Bain & Company and Facebook in 2020 which shows that 82 percent of consumers in Indonesia like to compare product prices in various e-commerce before deciding to buy.
"Understanding the habit of Indonesians who like to compare prices before shopping, AlloFresh launched the Price Comparison feature," said Sandy Maulana, VP Marketing of AlloFresh in an official statement.
Sandy also emphasized that the presence of this Price Comparison feature is also part of AlloFresh's commitment to present a wide selection of products at low prices.
How to use the Price Comparison feature in the AlloFresh application
When viewing the product catalog, look for a product that has the 'cheapest' label on top of the product image. This label indicates that the product has the best price compared to other online shopping platforms.
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After meeting, click on the product to enter the product details page.
On the product details page, we will find a Incipate neighbor' section. From there we can see a comparison of product prices on AlloFresh at prices from other platforms directly on the AlloFresh application which is updated every day.
AlloFresh scans and compares prices among online shopping platforms continuously, for transparency and justice in pricing.
In addition, AlloFresh continues to invest in research and development, to improve technology and ensure that it remains at the forefront of innovation in the foodstuffs industry.
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