JAKARTA - The prestige of IGTV continues to sink over time, so Instagram revealed that it will soon change the image of IGTV to Instagram TV and remove the exclusive format of IGTV. However, an Instagram spokesperson said the IGTV app will remain the go-to destination for people to visit for the purpose of watching videos.
Later, all videos uploaded to the main Instagram feed can run for up to 60 minutes. This duration was previously exclusive to IGTV videos. On the other hand, users don't have to leave the Instagram app just to watch longer content. Ideally, users will experience a new, sleeker Instagram.
“Starting today, we are combining IGTV and video feeds into one format, Instagram Video. We also introduced a new Video tab on your profile, where this combined video format will be served, to make it easier for people to find new video content," Instagram said on its official blog, as quoted from Social Media Today, Wednesday, October 5.
The new video tab, marked with a play button icon, will now show all uploaded videos in one place. The merging of IGTV and common Instagram videos will also provide new playback functionality, viewers can tap anywhere on the video to enter full-screen mode, while users can also keep scrolling to discover new video content from creators that may interest them.
Apart from that, Instagram has also added new cropping tools and filters for all uploaded video clips, as well as location tagging on videos, which were previously unavailable for IGTV.
The actual content uploading process is still the same, but the preview in the feed has changed.
There have also been several updates to video metrics, with feed post insights and video insights combined into one unified metric for both businesses and content creators.
According to The Verge, IGTV was introduced in June 2018 and was basically meant to be a video platform on par with YouTube, creating a space to find and watch longer videos. But it never worked. And just two months later, TikTok is launching in the US.
Instagram has since refocused its video efforts to rival TikTok with its short video format Reels. The app was launched in August 2020. However, Reels still has one major drawback.
The app doesn't offer a consistent way for creators to get paid, as YouTube and TikTok do. However, Facebook is working and planning to pay $1 billion to content creator Reels by the end of 2022.
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