JAKARTA - Facebook has finally brought Reels to its platform, which was originally launched on Instagram last year. Now Facebook users in the United States (US) can create and view Reels with an iOS or Android device.
"Today we're launching Reels on Facebook for iOS and Android in the US. We're bringing the entertaining, short-form video experiences and tools that have inspired creators on Instagram to more creators and viewers on the Facebook app," Facebook said in a statement. , Thursday, September 30.
Previously, Facebook tested Reels in Mexico, India, Canada and the US last month. Now users can view Reels in News Feeds and Groups on social media platforms. Facebook also says users can follow Reels creators directly from the video. Sharing and reacting options will also be available.
Furthermore, Mark Zuckerberg's social media also launched a special Reels Play invitation program, which will pay content creators based on Reels' performance on their Instagram and Facebook.
As part of Facebook's $1 billion initiative for creator content, interested users can sign up for Instagram's Reels Summer bonus program. The program will expand globally over time.
Not only that, Facebook is also testing the ability to share Reels between Instagram and Facebook, and will be testing various ads during and between Reels videos.
Although Reels has not launched into Facebook Indonesia, it is possible that the company will do so in the near future, because Indonesia is also Facebook's largest market, which has 140 million users in 2020.
For information, Reels comes by adopting TikTok's technology, of course the two are very similar. Reels and TikTok both have the tools to easily edit videos using your own audio or clips of popular songs from the library, and embed an AR filter.
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