Twitter Adds Custom Animation To Support Apple's California Streaming Event

Twitter creates an animated "like" from the Apple logo. (photo: twitter)

JAKARTA - Twitter has added a unique "like" animation for Apple's "California Streaming" event taking place on Tuesday, September 14 local time.

This brief animation reflects the graphic of the glowing Apple logo used to promote Apple events, before turning around and transforming into the signature love heart logo.

Time to shine#AppleEvent pic.twitter.com/K65FBt7wlV

— Hashflags (@hashflagsio) September 14, 2021

Apple started using Twitter's quirky "like" animation to promote its events last year, with the first opportunity for its September 2020 "Time Flies" event.

Again, Apple is also using a special Twitter hashtag with its logo for its "California Streaming" events, as it did for its "Spring Loaded" event in April, and for WWDC in June.

The collaboration between the two companies has indeed been established and is considered mutually beneficial. Especially in promoting their respective products.

The “California Streaming” event is expected to be the headline for new products from Apple such as the iPhone 13‌, Apple Watch Series 7, and possibly third-generation AirPods. MacRumors has in-depth coverage of Apple events, including a live blog on the website and tweets via @MacRumorsLive on Twitter.